We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it.
“Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” says the founder.
“Please kill me now,” says the PR person (to herself only, of course). Because the “boring old messaging” is three months old and only about one-sixteenth of the audience has even heard it.
Do you want your audience to understand you? To care about the stories you are telling? Then be consistent! Even if WHAT you deliver might change every quarter, WHY you deliver it does not, right?
Sometimes, repetition is a good thing. Sometimes, consistency is a radically innovative communications strategy. Repeat your WHY in story after story, over and over again, to reach and persuade your distracted, super-busy audience. It works!
Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world.
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