You know your message is the most important part of being a great communicator. How can you make your message not just useful but artful too? How can you grab your audience’s hearts as well as their minds? Use the magic that’s already out there. Tell … [Read more...] about Say it artfully!
Simple and personal
I recently worked with a CEO to prep him for a broadcast media tour. Throughout the whole training, my sage colleague Peter Shaplen kept reinforcing two essential points: keep it simple and make it personal. TV audiences, who get maybe 1 – 3 … [Read more...] about Simple and personal
An origin story!
poseycorp turns 3 today! This is a big milestone for me, and it has been a wild ride. So, on this late Spring Monday as the Summer Superhero movie season begins, here's poseycorp's origin story! I arrived at Sun Microsystems, a candy store of … [Read more...] about An origin story!
Three great story formulas
Last week I told you that great communicators tell stories. How, you may ask, does one create a great story?? Thank heavens for the Internets! When I’m helping clients develop stories, we look at these three well known models. First – the classic … [Read more...] about Three great story formulas
Your brain on stories!
Turns out that stories are drugs. Telling powerful stories is one of the six things every great communicator does. Why? Because our brains recognize that timeless pattern and wants to know what happens next. In her latest book, Rising Strong, … [Read more...] about Your brain on stories!
