Do you know your Why?
As in, why does what you’re doing professionally matter to you? Simon Sinek’s work is one great way to find your Why. Identifying your Why is a huge relief. It’s the foundation on which to build your strategy, your communications platform, your go-to-market plans. Your Why is powerful enough to drive it all.
There are a gazillion ways to make a living. You chose what you do. And you choose how you do it. Your choices are a reflection of your values. Your Why surfaces those values not just to you (which is huge) but to everyone around you!
Knowing your Why gives you a powerful advantage – especially when communicating. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, but their hearts.
My clients bring integrity, grace, stamina, and courage to their Why. Watching them communicate is a joy.
My Why is to help my clients become great communicators because it’s great communicators that create the change they want to see in the world. And the world needs all the change it can get right now!
Why not make your Why the foundation of your communications platform as you plan for 2019? You will inspire your team when they understand why what they are doing matters. You will inspire your customers who share your Why. You’ll be able to keep yourself motivated through obstacles because you’ll deeply understand what it’s all for.
We all work hard. We all need a reason. Knowing your Why puts that rocket fuel in your tank!
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
