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Courage is a communications skill

Lisa Poulson / April 7, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Professional Development, Public Relations, Spokesperson / Leave a Comment

Every expert, talented PR person I know spends enormous energy creating messages for leaders and coaching them to be polished, prepared, on-message. But we can’t climb into the nervous systems of our spokespersons. Every leader needs to practice … [Read more...] about Courage is a communications skill

Be consistent

Lisa Poulson / March 31, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling / Leave a Comment

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent

Build a bridge

Lisa Poulson / March 17, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling / Leave a Comment

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge

Citizens of different countries

Lisa Poulson / March 3, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Storytelling /

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries

A dumpster fire on a ship in a storm with sea monsters

Lisa Poulson / February 17, 2026 / Professional Development, Public Speaking, Spokesperson /

Proper storytelling is both a science and an art. A magnificent, multi-layered, intractable problem is the core of every great story. When we describe a problem in vivid language, our audience’s brains get activated. They HAVE to know how the … [Read more...] about A dumpster fire on a ship in a storm with sea monsters

Binging til my eyeballs bleed

Lisa Poulson / February 3, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

I am that person who can watch a great show for eight hours, until 2:30 am if necessary, because I HAVE TO KNOW WHAT HAPPENS NEXT. I am not alone. Our brains love completing patterns but they hate incomplete patterns more. Here’s Brené Brown: … [Read more...] about Binging til my eyeballs bleed

Step by step

Lisa Poulson / January 20, 2026 / Professional Development, Public Speaking, Spokesperson /

A flash of insight is an amazing thing: “Oh, I see! I totally get what I should do!” But then, even though we get it, we don’t always do the new thing. Why? Because behavioral change is a physiological process, not a mental one. If we want to … [Read more...] about Step by step

Here we go again!

Lisa Poulson / January 6, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026! 2025 made it clear that we are living through … [Read more...] about Here we go again!

Why?

Lisa Poulson / December 16, 2025 / Public Speaking, Storytelling /

Do you know your Why? Simon Sinek’s ubiquitous work has taught us why our Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, but their … [Read more...] about Why?

Your talk is a gift

Lisa Poulson / December 2, 2025 / Communication, Evangelism, Leadership, Public Speaking, Spokesperson /

The holidays are here, which makes me think of gifts, which reminds me of the key thing I tell every single client I meet: “Your talk is a gift, not a performance.” Why? Because if you want someone’s attention, what you’re saying must be … [Read more...] about Your talk is a gift

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