Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences. Got six separate product messages? Great. They all ladder up to … [Read more...] about Don’t limit yourself
It’s coming!
Start your engines, team! Fall conference season is around the corner. What are you responsible for? Creating messages? Delivering them? Generating interest in your company? Converting prospects into customers? Keeping customers happy once they are … [Read more...] about It’s coming!
Oh my, 11 years!
Eleven years ago, when I started poseycorp, I did not know what I did not know, and I did not know what I would never know. That may be true for all of us. The world keeps changing in ways and at speeds I’m sure many of us wouldn’t have imagined. And … [Read more...] about Oh my, 11 years!
Running down the clock
You’re sitting with a reporter for thirty minutes. The reporter takes five minutes just to formulate their first question. Is this a good thing or a bad thing? Should you interrupt? Over 25 years of staffing interviews as a PR person, I came to … [Read more...] about Running down the clock
Repeating: Yes and No!
Repetition is either a superpower or a disaster. For example: In a media interview? Lean hard into repeating your key soundbite. If you’ve got a great soundbite you’ve got a much better chance of it getting into the final story if you say it … [Read more...] about Repeating: Yes and No!
Questions: Scary!
This may seem obvious, but the way not to be scared and surprised by questions is not to be scared and surprised by questions. Prepping for a big interview on CNBC? Your PR team has pored over interviews, had conversations with producers, and … [Read more...] about Questions: Scary!
Distill without destroying
Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year Olds is a great primer on communicating complex concepts. Here are a few of his suggestions that I love: Meet your audience where they are: “As a communicator, you must take into account … [Read more...] about Distill without destroying
Dance the dance
A media interview looks like a normal conversation, but it’s not a conversation at all. It’s a business transaction that takes the form of a careful, predictable Kabuki dance. Every participant in a media interview is filling a well-defined … [Read more...] about Dance the dance
Bullets or full script?
When you work at a company of any size, there are many people who participate in writing, editing, and approving any talk that you give. It would be so delightful if all of those people (including you) could nail down your content three weeks … [Read more...] about Bullets or full script?
Stay hydrated!
In April, I helped about fifty people at a few different companies prepare for talks at their annual user and developer conferences. At the end of almost every coaching conversation, I said, “Good luck! Stay hydrated!” This may seem like a dumb, … [Read more...] about Stay hydrated!
