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Step by step

Lisa Poulson / January 20, 2026 / Professional Development, Public Speaking, Spokesperson / Leave a Comment

Spokesperson Professional Development Public Speaking

A flash of insight is an amazing thing: “Oh, I see! I totally get what I should do!”  But then, even though we get it, we don’t always do the new thing. Why? Because behavioral change is a physiological process, not a mental one.  If we want to … [Read more...] about Step by step

Here we go again!

Lisa Poulson / January 6, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson / Leave a Comment

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Public Relations Public Speaking

Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026!  2025 made it clear that we are living through … [Read more...] about Here we go again!

Why?

Lisa Poulson / December 16, 2025 / Public Speaking, Storytelling /

Do you know your Why? Simon Sinek’s ubiquitous work has taught us why our Why matters.  When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, but their … [Read more...] about Why?

Your talk is a gift

Lisa Poulson / December 2, 2025 / Communication, Evangelism, Leadership, Public Speaking, Spokesperson /

The holidays are here, which makes me think of gifts, which reminds me of the key thing I tell every single client I meet:   “Your talk is a gift, not a performance.” Why?  Because if you want someone’s attention, what you’re saying must be … [Read more...] about Your talk is a gift

May you live in interesting times

Lisa Poulson / November 18, 2025 / Public Speaking, Storytelling /

Is that famous expression, “May you live in interesting times” a curse? A blessing? Both?  If you’re part of the tech industry like I am, we are indeed living through interesting times. It’s exhausting, exhilarating, confounding. But we are … [Read more...] about May you live in interesting times

A taxonomy of questions

Lisa Poulson / November 4, 2025 / Communication, Media Spokesperson, Public Relations, Spokesperson /

While working with a product GM a few weeks ago to prep for a critical launch, he wanted the shortest possible briefing doc. Can you blame him? A product launch is about so much more than the press briefings. There was A LOT on his mind!!  We came … [Read more...] about A taxonomy of questions

Your brain or your mind

Lisa Poulson / October 21, 2025 / Media Spokesperson, Spokesperson /

Your brain and your mind are not the same thing. They work in concert a lot (sometimes in ways we love, sometimes in ways we don’t). But sometimes they oppose each other. Every human brain has an amygdala, whose job is to keep you following … [Read more...] about Your brain or your mind

Certain ≠ right

Lisa Poulson / October 7, 2025 / Communication, Professional Development /

Reading the Platformer newsletter “AI as Normal Technology, Revisited” made me smile.  It seems to me that Arvind Narayanan and Sayash Kapoor, the “AI is Normal Technology” guys who think it might take decades for humans to integrate AI into the … [Read more...] about Certain ≠ right

Know your nervous system

Lisa Poulson / September 30, 2025 / Change, Media Spokesperson, Professional Development, Public Speaking, Spokesperson /

Helping clients face their stage fright is a core communications coach capability. A brilliant Eng VP knows exactly what she needs to say, she has a great demo prepared, she has credibility with her audience. The only thing she doesn’t have is … [Read more...] about Know your nervous system

If you see something, say something

Lisa Poulson / September 16, 2025 / Media Spokesperson, Spokesperson /

Spokesperson Media Spokesperson

OK, your CTO Greg just finished an industry panel and is feeling pretty delighted by the groundbreaking ideas he brainstormed on stage in front of 10,000 people.  Meanwhile, during the panel, you, the PR person staffing your CTO’s appearance, got … [Read more...] about If you see something, say something

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