powerful counsel | powerful messages | powerful conversations
Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?
Every great communicator delivers artful soundbites - in media interviews, in talks, in all hands meetings. Soundbites are useful EVERYWHERE. What’s a soundbite? A short, interesting sentence, in normal human syntax. Soundbites are memorable. A … [Read more...] about Soundbites!!
There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism
Yes, I am a communications coach. I help people deliver great messages to all sorts of audiences. But sometimes silence is the most powerful form of communication. More often than not, the best way to position yourself in an email battle is not … [Read more...] about Silence is a strategy too
One of the great benefits of being in charge is that you’re in charge. There’s no one standing over you telling you what to do. One of the biggest problems with being in charge is that you’re in charge. There’s no one standing over you to ask what to … [Read more...] about Don’t climb your mountains alone!
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.
If you’re the one who identifies a big problem for your company, don’t hide it. Tell everybody. Sounding the alarm gets the right team on board to help find the solution. However, you don’t want to be the messenger that gets shot. Bring a … [Read more...] about Bring a problem and a solution
Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences. Got six separate product messages? Great. They all ladder up to … [Read more...] about Don’t limit yourself
Start your engines, team! Fall conference season is around the corner. What are you responsible for? Creating messages? Delivering them? Generating interest in your company? Converting prospects into customers? Keeping customers happy once they are … [Read more...] about It’s coming!
Eleven years ago, when I started poseycorp, I did not know what I did not know, and I did not know what I would never know. That may be true for all of us. The world keeps changing in ways and at speeds I’m sure many of us wouldn’t have imagined. And … [Read more...] about Oh my, 11 years!
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