We fear change. Our brains fear change. Laying down a new neural pathway takes energy and attention! How can you get your team, your customers, or your partners to change? Peter Denning and Robert Dunham’s The Innovators Way is my favorite book on … [Read more...] about Persistence and patience = real change
Why?
Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?
Incrementalism
There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism
Plans. Good.
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.
Don’t limit yourself
Creating messages for your company? Don’t be too specific. Because your message needs to last at least a year if you want it to penetrate the minds of your target audiences. Got six separate product messages? Great. They all ladder up to … [Read more...] about Don’t limit yourself
Careful navigation
We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation
Dramatis Personae
If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae
Let’s make it real
When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work. So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real
Overcoming a failure of imagination
Right now in the tech industry everyone is up to their eyeballs trying to envision how generative AI will change their businesses. As ChatGPT and large language models get embedded into and change the things we use every day, the companies who … [Read more...] about Overcoming a failure of imagination
AI needs elastic messages
847 years ago when we at Sun Microsystems launched the Java technology, not long after Netscape launched the first browser, one of our biggest worries was creating messages for something that was too new to define. As the PR person, I had to create … [Read more...] about AI needs elastic messages
