Creating messages for your fantastic, fast-moving AI-native company? Awesome. Make sure you have one basic value prop/idea/message that is elastic enough that it can support whatever massive innovations come our way in 2027. Why? Because your … [Read more...] about The umbrella covers everything
Step by step by step
We are three-quarters of the way through a rocket ship of a year. It’s already time to start thinking about the foundation you want to build for 2027. Here are a few questions to consider with your team as you plan for the year ahead: … [Read more...] about Step by step by step
Say thank you!
Are you ready for the fall conference season? If you’re leading a breakout session, start by saying THANK YOU to the people who chose to walk into your session room! Acknowledge your audience’s discernment and good taste. They chose YOUR session, … [Read more...] about Say thank you!
Have mercy on your audience
If I am reaching for my phone every three minutes to look up some acronym you just mentioned in a talk, you are making me work to listen to you. Don’t make me work to listen to you. The minute I grab my phone, you’ve lost me for the duration, because … [Read more...] about Have mercy on your audience
Clarity is awesome
Clarity is a discipline. Sure, many of us have the skill to stand on a stage, riff on the slides we have behind us, and walk off the stage without breaking a sweat. But delivering a clear, useful talk requires making choices. It’s about cutting … [Read more...] about Clarity is awesome
Skill + content + intention = magic!
What makes a great spokesperson? Skill for sure. Quality of content, absolutely. But there’s a third component that can be overlooked: attitude and intention. Soundbites and stories stick in peoples’ heads. You can deliver high-quality stories … [Read more...] about Skill + content + intention = magic!
Perception. It’s still reality.
“Perception is reality.” Lee Atwater coined this phrase in political campaigning because he understood that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s … [Read more...] about Perception. It’s still reality.
Got ideas? Get help!
I ask every client two questions: What do you uniquely see? What are you uniquely doing about it? I get some amazing answers! And yet, while a fundamental insight is essential, it is not sufficient. If you want your idea to have impact, you … [Read more...] about Got ideas? Get help!
Be consistent
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent
Build a bridge
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge
