Storytelling Archives

Why can’t they see me?

Lisa Poulson / March 30, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?

It’s not your fault

Lisa Poulson / March 2, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault

But what’s an evangelist?

Lisa Poulson / February 16, 2021 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Speaking, Spokesperson, Storytelling /

What is an evangelist really? After all, we’re in business, not at a tent rally! An evangelist is someone who sees and believes in something so much that they spend a ton of energy reaching out to you to help you see and believe in it too. An … [Read more...] about But what’s an evangelist?

Every innovator is an evangelist

Lisa Poulson / February 2, 2021 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Speaking, Spokesperson, Storytelling /

Tech industry founders don’t have a monopoly on the term ‘innovator’. They never have. They never will. One of the greatest innovators I’ve ever met is a doctor at UCSF serving women living with HIV. He’s never been near a programming language in his … [Read more...] about Every innovator is an evangelist

Bite into that steep learning curve!

Lisa Poulson / January 19, 2021 / Change, Communication, Leadership, Media Spokesperson, Persuasion, Professional Development, Public Relations, Public Speaking, Spokesperson, Storytelling /

This January I’m encouraging you to dive into the sometimes scary work of becoming a great communicator. Why? Because I want you and your business to succeed, and nothing will serve you and your vision better than developing exceptional communication … [Read more...] about Bite into that steep learning curve!

What will you master in 2021?

Lisa Poulson / January 5, 2021 / Change, Communication, Leadership, Media Spokesperson, Persuasion, Professional Development, Public Relations, Public Speaking, Spokesperson, Storytelling /

As you defined your goals for 2021, I hope you included becoming a great communicator! Because you know nothing will serve you and your vision better than developing exceptional communication skills! So what’s on the menu first? Your most … [Read more...] about What will you master in 2021?

People remember stories

Lisa Poulson / January 21, 2020 / Communication, Evangelism, Persuasion, Spokesperson, Storytelling /

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories

Happy endings are always business outcomes

Lisa Poulson / May 21, 2019 / Storytelling /

I’m loving Lisa Cron’s Wired for Story, because it’s full of practical tips about what makes stories work. It may be written for fiction writers, but every great tech case study is a story too. Here’s Lisa on what makes stories powerful: “Feel … [Read more...] about Happy endings are always business outcomes

Wired for Story

Lisa Poulson / May 7, 2019 / Storytelling /

Lisa Cron’s Wired for Story may be written for fiction writers, but there are gems throughout this book that are just as valuable for speakers too! For ten thousand years, humans brains have focused us on doing things that will help us stay safe, … [Read more...] about Wired for Story

Talk to the whole brain! Stir feelings!

Lisa Poulson / April 26, 2018 / Persuasion, Storytelling /

We talk about stories all the time on poseyblog. All the time. Why? Because stories are incredibly powerful communication tools. Do not communicate without including stories. Tell stories to your team in your all hands, on TV, in a keynote speech and … [Read more...] about Talk to the whole brain! Stir feelings!

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