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Why?

Lisa Poulson / December 16, 2025 / Public Speaking, Storytelling /

Do you know your Why? Simon Sinek’s ubiquitous work has taught us why our Why matters.  When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, but their … [Read more...] about Why?

May you live in interesting times

Lisa Poulson / November 18, 2025 / Public Speaking, Storytelling /

Is that famous expression, “May you live in interesting times” a curse? A blessing? Both?  If you’re part of the tech industry like I am, we are indeed living through interesting times. It’s exhausting, exhilarating, confounding. But we are … [Read more...] about May you live in interesting times

Why?

Lisa Poulson / December 3, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Innovation Media Spokesperson Messaging Public Relations Public Speaking Storytelling

Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters.  When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?

Incrementalism

Lisa Poulson / November 5, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Innovation Media Spokesperson Messaging Public Relations Public Speaking Storytelling

There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism

Plans. Good.

Lisa Poulson / October 1, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Innovation Media Spokesperson Messaging Public Relations Public Speaking Storytelling

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.

Earned, Owned, Paid

Lisa Poulson / January 17, 2023 / Change, Communication, Customer Care, Evangelism, Innovation, Media Spokesperson, Messaging, Persuasion, Public Relations, Storytelling /

Communication, Change, Customer Care, Evangelism, Innovation, Media Spokesperson, Messaging, Persuasion, Public Relations, Storytelling

We continue to debate and evolve our definitions of paid, earned, and owned media. For a marketing person, these distinctions may be vital, but my advice as a communications coach to clients is the same no matter which channel they’re … [Read more...] about Earned, Owned, Paid

Do your work, grasshopper

Lisa Poulson / October 19, 2021 / Communication, Evangelism, Leadership, Messaging, Persuasion, Public Speaking, Spokesperson, Storytelling /

Communication, Spokesperson, Evangelism, Leadership, Messaging, Persuasion, Public Speaking, Storytelling

My favorite kind of communicators are people who understand that communication is a discipline, a skill that must be taken seriously. They invest time and energy not just in creating content, but in learning how to deliver it well too.   Are you a … [Read more...] about Do your work, grasshopper

Are you a robot or a human?

Lisa Poulson / September 21, 2021 / Communication, Evangelism, Leadership, Messaging, Persuasion, Public Speaking, Spokesperson, Storytelling /

Communication, Spokesperson, Evangelism, Leadership, Messaging, Persuasion, Public Speaking, Storytelling

Do you want to know if you’re robotic or empathetic when you speak? Analyze yourself.  Watch recordings of yourself speaking. When did you look natural? Enthusiastic and energized? When did you look nervous or robotic? Note the time … [Read more...] about Are you a robot or a human?

Is this really a story?

Lisa Poulson / August 17, 2021 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Spokesperson, Storytelling /

Communication, Spokesperson, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Storytelling

So you’re converted to the power of stories. That’s GREAT! But how can you tell when your stories are really reaching your audience? If:  Your audiences become emotionally invested and won’t let you stop until they hear the end of the story;  … [Read more...] about Is this really a story?

Why can’t they see me?

Lisa Poulson / March 30, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication, Spokesperson, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Storytelling

The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?

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