powerful counsel | powerful messages | powerful conversations
I ask every client two questions: What do you uniquely see? What are you uniquely doing about it? I get some amazing answers! And yet, while a fundamental insight is essential, it is not sufficient. If you want your idea to have impact, you … [Read more...] about Got ideas? Get help!
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries
Do you know your Why? Simon Sinek’s ubiquitous work has taught us why our Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, but their … [Read more...] about Why?
Is that famous expression, “May you live in interesting times” a curse? A blessing? Both? If you’re part of the tech industry like I am, we are indeed living through interesting times. It’s exhausting, exhilarating, confounding. But we are … [Read more...] about May you live in interesting times
Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters. When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?
There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.
We continue to debate and evolve our definitions of paid, earned, and owned media. For a marketing person, these distinctions may be vital, but my advice as a communications coach to clients is the same no matter which channel they’re … [Read more...] about Earned, Owned, Paid
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