Storytelling Archives

Earned, Owned, Paid

Lisa Poulson / January 17, 2023 / Change, Communication, Customer Care, Evangelism, Innovation, Media Spokesperson, Messaging, Persuasion, Public Relations, Storytelling /

We continue to debate and evolve our definitions of paid, earned, and owned media. For a marketing person, these distinctions may be vital, but my advice as a communications coach to clients is the same no matter which channel they’re … [Read more...] about Earned, Owned, Paid

Do your work, grasshopper

Lisa Poulson / October 19, 2021 / Communication, Evangelism, Leadership, Messaging, Persuasion, Public Speaking, Spokesperson, Storytelling /

My favorite kind of communicators are people who understand that communication is a discipline, a skill that must be taken seriously. They invest time and energy not just in creating content, but in learning how to deliver it well too. Are you a … [Read more...] about Do your work, grasshopper

Are you a robot or a human?

Lisa Poulson / September 21, 2021 / Communication, Evangelism, Leadership, Messaging, Persuasion, Public Speaking, Spokesperson, Storytelling /

Do you want to know if you’re robotic or empathetic when you speak? Analyze yourself. Watch recordings of yourself speaking. When did you look natural? Enthusiastic and energized? When did you look nervous or robotic? Note the time … [Read more...] about Are you a robot or a human?

Is this really a story?

Lisa Poulson / August 17, 2021 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Spokesperson, Storytelling /

So you’re converted to the power of stories. That’s GREAT! But how can you tell when your stories are really reaching your audience? If: Your audiences become emotionally invested and won’t let you stop until they hear the end of the story; … [Read more...] about Is this really a story?

Why can’t they see me?

Lisa Poulson / March 30, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?

It’s not your fault

Lisa Poulson / March 2, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault

But what’s an evangelist?

Lisa Poulson / February 16, 2021 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Speaking, Spokesperson, Storytelling /

What is an evangelist really? After all, we’re in business, not at a tent rally! An evangelist is someone who sees and believes in something so much that they spend a ton of energy reaching out to you to help you see and believe in it too. An … [Read more...] about But what’s an evangelist?

Every innovator is an evangelist

Lisa Poulson / February 2, 2021 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Speaking, Spokesperson, Storytelling /

Tech industry founders don’t have a monopoly on the term ‘innovator’. They never have. They never will. One of the greatest innovators I’ve ever met is a doctor at UCSF serving women living with HIV. He’s never been near a programming language in his … [Read more...] about Every innovator is an evangelist

Bite into that steep learning curve!

Lisa Poulson / January 19, 2021 / Change, Communication, Leadership, Media Spokesperson, Persuasion, Professional Development, Public Relations, Public Speaking, Spokesperson, Storytelling /

This January I’m encouraging you to dive into the sometimes scary work of becoming a great communicator. Why? Because I want you and your business to succeed, and nothing will serve you and your vision better than developing exceptional communication … [Read more...] about Bite into that steep learning curve!

What will you master in 2021?

Lisa Poulson / January 5, 2021 / Change, Communication, Leadership, Media Spokesperson, Persuasion, Professional Development, Public Relations, Public Speaking, Spokesperson, Storytelling /

As you defined your goals for 2021, I hope you included becoming a great communicator! Because you know nothing will serve you and your vision better than developing exceptional communication skills! So what’s on the menu first? Your most … [Read more...] about What will you master in 2021?

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