poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories
Happy endings are always business outcomes
I’m loving Lisa Cron’s Wired for Story, because it’s full of practical tips about what makes stories work. It may be written for fiction writers, but every great tech case study is a story too. Here’s Lisa on what makes stories powerful: “Feel … [Read more...] about Happy endings are always business outcomes
Wired for Story
Lisa Cron’s Wired for Story may be written for fiction writers, but there are gems throughout this book that are just as valuable for speakers too! For ten thousand years, humans brains have focused us on doing things that will help us stay safe, … [Read more...] about Wired for Story
Talk to the whole brain! Stir feelings!
We talk about stories all the time on poseyblog. All the time. Why? Because stories are incredibly powerful communication tools. Do not communicate without including stories. Tell stories to your team in your all hands, on TV, in a keynote speech and … [Read more...] about Talk to the whole brain! Stir feelings!
Featherbedding
Layering is not just good advice for surviving a San Francisco summer, but also a great way to communicate complex concepts to your target audiences. In the early days of the David Letterman show, they would take things up to the studio roof and … [Read more...] about Featherbedding
Say it artfully!
You know your message is the most important part of being a great communicator. How can you make your message not just useful but artful too? How can you grab your audience’s hearts as well as their minds? Use the magic that’s already out there. Tell … [Read more...] about Say it artfully!
Simple and personal
I recently worked with a CEO to prep him for a broadcast media tour. Throughout the whole training, my sage colleague Peter Shaplen kept reinforcing two essential points: keep it simple and make it personal. TV audiences, who get maybe 1 – 3 … [Read more...] about Simple and personal
An origin story!
poseycorp turns 3 today! This is a big milestone for me, and it has been a wild ride. So, on this late Spring Monday as the Summer Superhero movie season begins, here's poseycorp's origin story! I arrived at Sun Microsystems, a candy store of … [Read more...] about An origin story!
Three great story formulas
Last week I told you that great communicators tell stories. How, you may ask, does one create a great story?? Thank heavens for the Internets! When I’m helping clients develop stories, we look at these three well known models. First – the classic … [Read more...] about Three great story formulas
Your brain on stories!
Turns out that stories are drugs. Telling powerful stories is one of the six things every great communicator does. Why? Because our brains recognize that timeless pattern and wants to know what happens next. In her latest book, Rising Strong, … [Read more...] about Your brain on stories!
