poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe href="https://poseycorp.activehosted.com/f/3" target="_blank" rel="noopener … [Read more...] about A Kabuki dance
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories
A ‘thought leadership campaign’ is about coming up with a great idea. It’s also about finding allies who will help you spread that idea. When you take the time to identify and individually cultivate people who have platforms that can really amplify … [Read more...] about Whose idea is it?
One of my favorite mythological metaphors is Indra’s Net. The Hindu God Indra has a net hanging over his palace. At every knot in the net sits a multi-faceted jewel. (If a net with jewels hanging over a mythical Hindu palace doesn’t do it for you, … [Read more...] about Cast your net wide!
[Editor's note: the following is an updated version of a post originally published in 2016.] What is an evangelist really? After all, we’re in business, we’re not at a tent rally! An evangelist is someone who sees and believes in something so much … [Read more...] about Evangelism??
[note - most of this piece is a repeat from a 2017 post, but that’s on purpose] Gearing up to deliver a major new innovation to the world this fall? That’s awesome! Before you fling your great new idea out into the world, read … [Read more...] about Featherbedding!
Brains, and humans, like patterns. Our brains are wired to lay down neural pathways and then to encourage us, via clever deployment of hormones like cortisol and dopamine, to stick to those pathways. Your brain knows that if you do what has kept you … [Read more...] about Paving new neural pathways
Here in San Francisco and Silicon Valley, there are two kinds of people: those who think HBO’s Silicon Valley is the most hilarious thing on television ever, and those who can’t stand it because it’s too painfully true to life. I’m in the most … [Read more...] about What you believe impacts how you communicate
Every business is an ecosystem. You may have a supply chain, resellers, joint marketing agreements, affiliates in global markets, creative agencies. You have a Board and shareholders. At the very least, you have customers! A successful business … [Read more...] about Love your partners
Communicating a complex idea to a new audience is always a challenge. TED Curator Chris Anderson’s advice in TED Talks: The Official TED Guide to Public Speaking is extremely helpful. Let’s dive in to what he says. When you want your audience to … [Read more...] about Beware cognitive overload!