Founders bring companies into being because they don’t take no for an answer, because they bravely tackle obstacles, because they never, ever give up. But these qualities play havoc with founders when they try to communicate externally. Ninety-five … [Read more...] about Proof
Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted territory of their minds. This is always a non-trivial process. Because every person you speak to has their own … [Read more...] about Perception = reality
My favorite kind of communicators are people who understand that communication is a discipline, a skill that must be taken seriously. They invest time and energy not just in creating content, but in learning how to deliver it well too. Are you a … [Read more...] about Do your work, grasshopper
What’s a crescendo? In a symphony or an aria, it’s a swelling of music that tells listeners that THIS is the most important, the most lush, the most beautiful part of the piece. Composers do so many intricate and wonderful things to build to … [Read more...] about Your talk can be a symphony
Do you want to know if you’re robotic or empathetic when you speak? Analyze yourself. Watch recordings of yourself speaking. When did you look natural? Enthusiastic and energized? When did you look nervous or robotic? Note the time … [Read more...] about Are you a robot or a human?
As a great communicator you speak to your audiences in their language. You use their acronyms, you speak to their industry’s concerns, you know what “success” looks and feels like to them. Ask yourself: Based on what I know about the people I am … [Read more...] about Speak their language
You know that whenever you speak to your audiences, you must give them a gift. Because when you give a talk it’s never about you, it’s about your audience. But how will you know when you have given them the gift they need most? When your great … [Read more...] about Giving the right gifts
So you’re converted to the power of stories. That’s GREAT! But how can you tell when your stories are really reaching your audience? If: Your audiences become emotionally invested and won’t let you stop until they hear the end of the story; … [Read more...] about Is this really a story?
I give a lot of advice on how to come up with great ideas and great messages. But how do you know when you’re there? You know your vision and message are on the money when: Your audiences listen to your message and ask for more content. You … [Read more...] about Do I have a good idea?
The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?