Evangelism Archives

Got ideas? Get help!

Lisa Poulson / May 5, 2026 / Communication, Evangelism, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling / Leave a Comment

I ask every client two questions: What do you uniquely see? What are you uniquely doing about it? I get some amazing answers! And yet, while a fundamental insight is essential, it is not sufficient. If you want your idea to have impact, you … [Read more...] about Got ideas? Get help!

Politeness, discernment, and persistence

Lisa Poulson / April 21, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Spokesperson / Leave a Comment

Answering questions is a very particular skill. An expert spokesperson - whether they are on a podcast, an earnings call, an All Hands, or a tough media interview - does these three things well: Acknowledge that a fellow human said words. … [Read more...] about Politeness, discernment, and persistence

Courage is a communications skill

Lisa Poulson / April 7, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Professional Development, Public Relations, Spokesperson /

Every expert, talented PR person I know spends enormous energy creating messages for leaders and coaching them to be polished, prepared, on-message. But we can’t climb into the nervous systems of our spokespersons. Every leader needs to practice … [Read more...] about Courage is a communications skill

Be consistent

Lisa Poulson / March 31, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent

Build a bridge

Lisa Poulson / March 17, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge

Citizens of different countries

Lisa Poulson / March 3, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Storytelling /

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries

Binging til my eyeballs bleed

Lisa Poulson / February 3, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

I am that person who can watch a great show for eight hours, until 2:30 am if necessary, because I HAVE TO KNOW WHAT HAPPENS NEXT. I am not alone. Our brains love completing patterns but they hate incomplete patterns more. Here’s Brené Brown: … [Read more...] about Binging til my eyeballs bleed

Here we go again!

Lisa Poulson / January 6, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026! 2025 made it clear that we are living through … [Read more...] about Here we go again!

Your talk is a gift

Lisa Poulson / December 2, 2025 / Communication, Evangelism, Leadership, Public Speaking, Spokesperson /

The holidays are here, which makes me think of gifts, which reminds me of the key thing I tell every single client I meet: “Your talk is a gift, not a performance.” Why? Because if you want someone’s attention, what you’re saying must be … [Read more...] about Your talk is a gift

Questions are vital data!

Lisa Poulson / April 29, 2025 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations, Public Speaking, Spokesperson /

You’ve just finished your brilliant twenty minute presentation on your new genAI-enabled customer service solution, but the customer’s only question at the end is: “What have you heard about capacitor tariffs?” What? You may be thinking, “Was this … [Read more...] about Questions are vital data!

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