Messaging Archives

Why can’t they see me?

Lisa Poulson / March 30, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling / Leave a Comment

The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. But you are not like the other business leaders that are lying! You are a … [Read more...] about Why can’t they see me?

Who’s with you?

Lisa Poulson / March 16, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

A majority of people believe business leaders are “purposely trying to mislead people by saying things they know are false”, according to the 2021 Edelman Trust Barometer. This is not good for you, business leader. But instead of raging that you’re a … [Read more...] about Who’s with you?

It’s not your fault

Lisa Poulson / March 2, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault

Everyone wants to be seen

Lisa Poulson / August 18, 2020 / Communication, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking /

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! In 2020, we’re all being called to find internal resources of … [Read more...] about Everyone wants to be seen

Hard but worth it

Lisa Poulson / August 4, 2020 / Communication, Evangelism, Media Spokesperson, Messaging, Persuasion, Public Speaking, Spokesperson /

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Just to be clear, I’ve never said that being a great … [Read more...] about Hard but worth it

Why do you care?

Lisa Poulson / July 21, 2020 / Communication, Evangelism, Messaging, Persuasion, Public Speaking /

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year … [Read more...] about Why do you care?

Big ideas, small sentences

Lisa Poulson / July 7, 2020 / Communication, Evangelism, Messaging, Persuasion, Public Speaking /

Never show up alone

Lisa Poulson / November 19, 2019 / Communication, Media Spokesperson, Messaging, Public Relations /

It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone

Planning matters

Lisa Poulson / November 5, 2019 / Communication, Media Spokesperson, Messaging, Public Relations /

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters

Just start

Lisa Poulson / July 2, 2019 / Messaging /

Chris Hardwick, comedian, writer, host, moderator, podcaster extraordinaire, has one response when people ask him, “How do I get my movie made?” “How do I create my graphic novel?” “How do I start a podcast?” He says, “Just start.” My business … [Read more...] about Just start

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