• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

poseycorp

powerful counsel | powerful messages | powerful conversations

  • about
    • about poseycorp
    • about lisa
  • services
    • media training
    • presentation skills training
    • keynote doctor
    • executive coaching
    • ready for a deeper dive?
  • clients say
  • tools for you
  • poseyblog
  • let’s talk!

If you listen, you learn

Lisa Poulson / June 6, 2023 / Change, Communication, Persuasion / Leave a Comment

Communication Change Persuasion

[poseycorp’s newsletter and blog are telling the 100% fictional story of Clara and Marcus’s big adventures at WidgetCo. If you need to catch up: Chapter 1, Chapter 2] Marcus walked into the small bar he’d never seen before and thought, ‘If there … [Read more...] about If you listen, you learn

Careful navigation

Lisa Poulson / May 30, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion / Leave a Comment

Communication Change Innovation Internal Communications Leadership Persuasion

We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation

Dramatis Personae

Lisa Poulson / May 16, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion / Leave a Comment

Communication Change Innovation Internal Communications Leadership Persuasion

If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae

Let’s make it real

Lisa Poulson / May 2, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work.  So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real

Overcoming a failure of imagination

Lisa Poulson / April 18, 2023 / Change, Communication, Evangelism, Innovation, Messaging, Persuasion /

Communication, Change, Evangelism, Innovation, Messaging, Persuasion, Storytelling

Right now in the tech industry everyone is up to their eyeballs trying to envision how generative AI will change their businesses.  As ChatGPT and large language models get embedded into and change the things we use every day, the companies who … [Read more...] about Overcoming a failure of imagination

AI needs elastic messages

Lisa Poulson / April 4, 2023 / Change, Communication, Evangelism, Innovation, Messaging, Persuasion /

Communication, Change, Evangelism, Innovation, Messaging, Persuasion

847 years ago when we at Sun Microsystems launched the Java technology, not long after Netscape launched the first browser, one of our biggest worries was creating messages for something that was too new to define. As the PR person, I had to create … [Read more...] about AI needs elastic messages

Notice what’s wrong

Lisa Poulson / March 21, 2023 / Communication, Evangelism, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Evangelism, Media Spokesperson, Public Relations

Bad bosses and bad business decisions can be such incredible teachers. Right now in the tech industry we’re seeing the “correction” of so many leaders’ mistakes. Every mistake is an opportunity to learn. ‘Oh, I don't want to be the leader who does … [Read more...] about Notice what’s wrong

Embrace the pivot

Lisa Poulson / February 21, 2023 / Communication, Evangelism, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Evangelism, Media Spokesperson, Public Relations

Great spokespersons know that the ONLY thing you have any control over in a media interview is what comes out of your mouth. When you sit down with a reporter you have no control over how prepared the reporter is, what questions the reporter asks, … [Read more...] about Embrace the pivot

Change is hard!

Lisa Poulson / February 7, 2023 / Communication, Evangelism, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Change, Evangelism, Innovation, Messaging, Persuasion

Brains like patterns. Our brains are wired to lay down neural pathways and then to encourage us, via clever deployment of hormones like cortisol and dopamine, to stick to those pathways. Your brain knows that if you do what has kept you safe before … [Read more...] about Change is hard!

Where does it hurt?

Lisa Poulson / January 31, 2023 / Communication, Customer Care /

Communication, Customer Care

Want to be a great communicator? You need to understand who you’re talking to. You need to know what your audiences need, hope for, and fear most.  It’s a new year! It’s time to double down on building empathy for your customers, prospects, … [Read more...] about Where does it hurt?

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 17
  • Go to Next Page »

Primary Sidebar

about poseyblog

poseycorp is dedicated to helping innovators and pioneers become great communicators.

tools for you

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!

Click to learn more

Reminder

You are reading poseyblog of your own will and choice. How you read, act on or don’t act on what you read here is up to you. This blog seeks to inform and entertain you. It augments but does not replace professional advice.

Reassurance

poseycorp will not share (or sell) your contact information. We are not responsible for commenters or other third parties here.

Clarity

poseycorp is the legal copyright holder of poseyblog. Contents may not be used, reprinted, or published without written consent.

Let’s Talk!

Schedule a call to explore how Lisa can help you and your business thrive! Inquiries@poseycorp.com

Footer

let’s talk!

inquiries@poseycorp.com

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!
Click to learn more »

© Copyright 2023 poseycorp. All Rights Reserved.

Want communications advice in your inbox twice a month?

Join poseycorp’s newsletter.

You can change these preferences whenever you’d like by clicking the “Update” link at the bottom of any of our emails, or unsubscribe from any mailings at any time. Learn more about our privacy policy here.