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Step by step by step

Lisa Poulson / October 6, 2026 / Communication, Evangelism, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling / Leave a Comment

Communication Spokesperson Evangelism Media Spokesperson Messaging Public Relations Public Speaking Storytelling

We are three-quarters of the way through a rocket ship of a year. It’s already time to start thinking about the foundation you want to build for 2027.  Here are a few questions to consider with your team as you plan for the year ahead:  … [Read more...] about Step by step by step

Questions are amazing

Lisa Poulson / September 29, 2026 / Communication, Customer Care / Leave a Comment

Communication Customer Care

You've just finished your brilliant twenty-minute presentation on your new open agent harness, but the customer's only question at the end is: "What are you hearing about power availability in Northern Virginia?" What? You may be thinking, "Was … [Read more...] about Questions are amazing

Eradicate babbling!

Lisa Poulson / September 15, 2026 / Communication, Internal Communications, Leadership, Media Spokesperson, Public Speaking, Spokesperson / Leave a Comment

Communication Spokesperson Internal Communications Leadership Media Spokesperson Public Speaking

You know what I tell people all the time? SAY LESS.  Saying less is so much better than saying more. ALWAYS. Choose your words before you speak.  It’s human nature when someone asks a question to start talking BEFORE you consider your answer … [Read more...] about Eradicate babbling!

Ready to take the mic?

Lisa Poulson / September 1, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

  Oh my goodness it's conference season again! Are you ready?  You are giving a big talk at your user conference. Whether you’re on the main keynote stage or doing a breakout on the latest in MCP, you know you must invest seriously in … [Read more...] about Ready to take the mic?

It’s not about you!

Lisa Poulson / August 18, 2026 / Communication, Evangelism, Leadership, Persuasion, Professional Development, Spokesperson /

Communication Spokesperson Evangelism Leadership Persuasion Professional Development

Big reminder: it's way easier to be present for other people, communicate effectively, and build successful business relationships when you’re not consumed by noticing/worrying about yourself.  If you are pre-occupied with imposter syndrome or … [Read more...] about It’s not about you!

Say thank you!

Lisa Poulson / August 4, 2026 / Communication, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Public Speaking Storytelling

Are you ready for the fall conference season? If you’re leading a breakout session, start by saying THANK YOU to the people who chose to walk into your session room! Acknowledge your audience’s discernment and good taste. They chose YOUR session, … [Read more...] about Say thank you!

Persistence and patience = real change

Lisa Poulson / July 21, 2026 / Change, Communication, Evangelism, Innovation, Internal Communications, Leadership, Messaging, Persuasion, Public Relations, Spokesperson /

Communication Spokesperson Change Evangelism Innovation Internal Communications Messaging Leadership Persuasion Public Relations

We fear change. Our brains fear change. Laying down a new neural pathway takes energy and attention! How can you get your team, your customers, or your partners to change? Peter Denning and Robert Dunham’s The Innovators Way is my favorite book on … [Read more...] about Persistence and patience = real change

Who’s reading/listening/watching?

Lisa Poulson / July 7, 2026 / Change, Communication, Media Spokesperson, Messaging, Persuasion, Public Relations, Spokesperson /

Communication Spokesperson Change Media Spokesperson Persuasion Public Relations Messaging

In June, we talked about the power of soundbites. They stick in our ears. We can remember them for years.  Want to reach into a human’s mind? Use a soundbite! But what if your message is getting intermediated by AI? If the human is not watching … [Read more...] about Who’s reading/listening/watching?

Have mercy on your audience

Lisa Poulson / June 30, 2026 / Communication, Evangelism, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Media Spokesperson Messaging Persuasion Public Relations Public Speaking Storytelling

If I am reaching for my phone every three minutes to look up some acronym you just mentioned in a talk, you are making me work to listen to you. Don’t make me work to listen to you. The minute I grab my phone, you’ve lost me for the duration, because … [Read more...] about Have mercy on your audience

Clarity is awesome

Lisa Poulson / June 16, 2026 / Communication, Evangelism, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Media Spokesperson Messaging Persuasion Public Relations Public Speaking Storytelling

Clarity is a discipline. Sure, many of us have the skill to stand on a stage, riff on the slides we have behind us, and walk off the stage without breaking a sweat.  But delivering a clear, useful talk requires making choices. It’s about cutting … [Read more...] about Clarity is awesome

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