What makes a great spokesperson? Skill for sure. Quality of content, absolutely. But there’s a third component that can be overlooked: attitude and intention. Soundbites and stories stick in peoples’ heads. You can deliver high-quality stories … [Read more...] about Skill + content + intention = magic!
Perception. It’s still reality.
“Perception is reality.” Lee Atwater coined this phrase in political campaigning because he understood that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s … [Read more...] about Perception. It’s still reality.
Got ideas? Get help!
I ask every client two questions: What do you uniquely see? What are you uniquely doing about it? I get some amazing answers! And yet, while a fundamental insight is essential, it is not sufficient. If you want your idea to have impact, you … [Read more...] about Got ideas? Get help!
Politeness, discernment, and persistence
Answering questions is a very particular skill. An expert spokesperson - whether they are on a podcast, an earnings call, an All Hands, or a tough media interview - does these three things well: Acknowledge that a fellow human said words. … [Read more...] about Politeness, discernment, and persistence
Courage is a communications skill
Every expert, talented PR person I know spends enormous energy creating messages for leaders and coaching them to be polished, prepared, on-message. But we can’t climb into the nervous systems of our spokespersons. Every leader needs to practice … [Read more...] about Courage is a communications skill
Be consistent
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent
Build a bridge
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge
Citizens of different countries
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries
Binging til my eyeballs bleed
I am that person who can watch a great show for eight hours, until 2:30 am if necessary, because I HAVE TO KNOW WHAT HAPPENS NEXT. I am not alone. Our brains love completing patterns but they hate incomplete patterns more. Here’s Brené Brown: … [Read more...] about Binging til my eyeballs bleed
Here we go again!
Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026! 2025 made it clear that we are living through … [Read more...] about Here we go again!
