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Citizens of different countries

Lisa Poulson / March 3, 2026 / Communication, Evangelism, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Storytelling / Leave a Comment

Communication Spokesperson Evangelism Leadership Media Spokesperson Messaging Persuasion Public Relations Public Speaking Storytelling

We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it.  Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries

Binging til my eyeballs bleed

Lisa Poulson / February 3, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Public Relations Public Speaking

I am that person who can watch a great show for eight hours, until 2:30 am if necessary, because I HAVE TO KNOW WHAT HAPPENS NEXT.  I am not alone. Our brains love completing patterns but they hate incomplete patterns more.  Here’s Brené Brown: … [Read more...] about Binging til my eyeballs bleed

Here we go again!

Lisa Poulson / January 6, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Public Relations Public Speaking

Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026!  2025 made it clear that we are living through … [Read more...] about Here we go again!

Your talk is a gift

Lisa Poulson / December 2, 2025 / Communication, Evangelism, Leadership, Public Speaking, Spokesperson /

The holidays are here, which makes me think of gifts, which reminds me of the key thing I tell every single client I meet:   “Your talk is a gift, not a performance.” Why?  Because if you want someone’s attention, what you’re saying must be … [Read more...] about Your talk is a gift

A taxonomy of questions

Lisa Poulson / November 4, 2025 / Communication, Media Spokesperson, Public Relations, Spokesperson /

While working with a product GM a few weeks ago to prep for a critical launch, he wanted the shortest possible briefing doc. Can you blame him? A product launch is about so much more than the press briefings. There was A LOT on his mind!!  We came … [Read more...] about A taxonomy of questions

Certain ≠ right

Lisa Poulson / October 7, 2025 / Communication, Professional Development /

Reading the Platformer newsletter “AI as Normal Technology, Revisited” made me smile.  It seems to me that Arvind Narayanan and Sayash Kapoor, the “AI is Normal Technology” guys who think it might take decades for humans to integrate AI into the … [Read more...] about Certain ≠ right

Too much information , too much feedback

Lisa Poulson / September 2, 2025 / Communication, Professional Development /

The same impulse that drives a tech PR person to create an 18-page briefing sheet for their CEO’s 15 minute interview can also drive them to give way too much feedback to that CEO during prep. In both cases, the PR person’s hidden message to their … [Read more...] about Too much information , too much feedback

Wow! 12!

Lisa Poulson / August 5, 2025 / Communication, Professional Development /

Communication Professional Development

Image: Pixabay.com Wow. Today, August 5, poseycorp, my communications coaching practice, turns 12! In a dozen years I’ve coached quantum physicists, shoe designers, scientists, game developers, and innovators across every dimension of the tech … [Read more...] about Wow! 12!

Ready, Set, Go!

Lisa Poulson / July 29, 2025 / Change, Communication, Leadership, Professional Development /

Communication Change Leadership Professional Development

Oh my goodness it's almost conference season again! How did we get here?  You are giving a big talk at your user conference. Whether you’re on the main keynote stage addressing all audiences or doing a breakout just for AI developers, you know you … [Read more...] about Ready, Set, Go!

I love Murderbot

Lisa Poulson / July 15, 2025 / Change, Communication, Leadership, Professional Development /

Communication Change Leadership Professional Development

Image courtesy of AppleTV.com   If you've been spending time wondering what's going to happen to humanity as AI gets more and more ‘Super’ and more ‘Generalized’, may I recommend The Murderbot Diaries by Martha Wells? The first four novellas … [Read more...] about I love Murderbot

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