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Reality?

Lisa Poulson / November 15, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication, Spokesperson, Change, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking

‘’Perception is reality.” Lee Atwater coined this phrase in political campaigning because he saw that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s TRUE. People do not … [Read more...] about Reality?

Context matters!

Lisa Poulson / November 1, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication, Spokesperson, Change, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking

Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!

A good apology

Lisa Poulson / September 20, 2022 / Communication, Leadership, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Leadership, Media Spokesperson, Public Relations

Your customers, investors, employees may be disappointed or angry. You may need to apologize. If so, do it immediately. Do it gracefully, patiently, and consistently. Via every communications channel. Take control of the narrative. Suck up your … [Read more...] about A good apology

Proof

Lisa Poulson / August 30, 2022 / Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Relations, Spokesperson /

Communication, Spokesperson, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Relations

Founders bring companies into being because they don’t take no for an answer, because they bravely tackle obstacles, because they never, ever give up. But these qualities play havoc with founders when they try to communicate externally. Ninety-five … [Read more...] about Proof

Perception = reality

Lisa Poulson / July 19, 2022 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Spokesperson /

Commuincation, Spokesperson, Change, Evangelism, Innovation, Media, Spokesperson, Persuasion

Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted territory of their minds. This is always a non-trivial process. Because every person you speak to has their own … [Read more...] about Perception = reality

“I don’t know” is OK. Really.

Lisa Poulson / July 5, 2022 / Change, Communication, Internal Communications, Leadership, Media Spokesperson, Spokesperson /

Communication, Spokesperson, Change, Internal Communications, Leadership, Media Spokesperson

I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers.  Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.

Start. Stop. Start Again.

Lisa Poulson / June 7, 2022 / Change, Communication, Customer Care, Internal Communications, Leadership /

Communication, Change, Customer Care, Internal Communications, Leadership

Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no!  You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.

Build, don’t copy

Lisa Poulson / May 31, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

There’s nothing new under the sun, but that doesn’t mean that your idea should be a copy of someone else’s idea. First of all, the internet exists, so everyone will find out. Second of all, it’s not respectful of your audience’s time to sell them on … [Read more...] about Build, don’t copy

Idea/conversation fit

Lisa Poulson / May 17, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

Having a great idea is essential, but so is situating that idea within or adjacent to an existing conversation. Idea/conversation fit is the communications version of product/market fit. The market doesn’t buy what it doesn’t understand or recognize. … [Read more...] about Idea/conversation fit

A provocative and useful idea

Lisa Poulson / May 3, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

Every great communicator has a truly provocative, useful idea. Your delivery is vital, but if you’re delivering boring crap, who cares?? You need an idea that doesn’t just get your audience’s attention. It makes them think, talk, and act.   A … [Read more...] about A provocative and useful idea

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