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What’s next?

Lisa Poulson / January 3, 2023 / Change, Communication, Internal Communications, Leadership, Spokesperson /

Communications, Spokesperson, Change, Internal Communications, Leadership

Remember when the New Year was a time of delightful anticipation? We’d make plans to conquer the world? In March 2020 I looked back with a sinister laugh at my January and February 2020 self and said, I’m never doing THAT again.  But even though … [Read more...] about What’s next?

Looks like we made it

Lisa Poulson / December 21, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

Well here we are, at the end of another chaotic year. Will 2023 be more “normal”? Do we even know what “normal” means anymore?  Regardless, we made it. We piloted our rafts through whatever rapids came at us. We got thrown out of the raft and … [Read more...] about Looks like we made it

Take the opposite view

Lisa Poulson / December 6, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

My head loves worst-case scenario thinking. It was great when I was a PR person who needed to envision and prepare for any potential crisis, but it’s not so awesome when I’m just trying to live my life.  One tool I’ve learned from a few coaches is … [Read more...] about Take the opposite view

Your brand

Lisa Poulson / October 18, 2022 / Change, Leadership, Professional Development, Public Relations /

Change, Leadership, Professional Development, Public Relations

Your customers and prospects are a skeptical bunch. They have been burned before, so they are super careful about committing time and money to someone new. How do you get them to trust you? Table stakes: You listen. You do what you say you’ll do. … [Read more...] about Your brand

Can people change?

Lisa Poulson / October 4, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

A few weeks ago my manicurist said to me, “I can’t imagine you getting angry.” HAHAHAHAHAHAHAHA. Anyone who knows me from days as a senior PR person would be incredulous. A cheerful, mellow Lisa Poulson? Impossible!  When I had my last day job, at … [Read more...] about Can people change?

A good apology

Lisa Poulson / September 20, 2022 / Communication, Leadership, Media Spokesperson, Public Relations, Spokesperson /

Communication, Spokesperson, Leadership, Media Spokesperson, Public Relations

Your customers, investors, employees may be disappointed or angry. You may need to apologize. If so, do it immediately. Do it gracefully, patiently, and consistently. Via every communications channel. Take control of the narrative. Suck up your … [Read more...] about A good apology

Keep calm, keep climbing

Lisa Poulson / September 6, 2022 / Leadership, Professional Development /

Leadership, Professional Development

Ryan Holiday’s The Obstacle Is The Way is the perfect read for a crisis. When something horrible happens, our nervous systems impede our ability to make good decisions. You must make clear-eyed decisions about how to respond to and communicate … [Read more...] about Keep calm, keep climbing

“I don’t know” is OK. Really.

Lisa Poulson / July 5, 2022 / Change, Communication, Internal Communications, Leadership, Media Spokesperson, Spokesperson /

Communication, Spokesperson, Change, Internal Communications, Leadership, Media Spokesperson

I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers.  Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.

Summer is summer for a reason

Lisa Poulson / June 21, 2022 / Leadership, Professional Development /

Leadership, Professional Development

My business has a pattern: Q1 is insanely busy. April and May are active. But in June, almost no one reaches out for communications coaching. It’s summer. Kids are getting out of school, people take much-needed vacations. In June, it seems like we … [Read more...] about Summer is summer for a reason

Start. Stop. Start Again.

Lisa Poulson / June 7, 2022 / Change, Communication, Customer Care, Internal Communications, Leadership /

Communication, Change, Customer Care, Internal Communications, Leadership

Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no!  You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.

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