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Remember when the New Year was a time of delightful anticipation? We’d make plans to conquer the world? In March 2020 I looked back with a sinister laugh at my January and February 2020 self and said, I’m never doing THAT again. But even though … [Read more...] about What’s next?
Well here we are, at the end of another chaotic year. Will 2023 be more “normal”? Do we even know what “normal” means anymore? Regardless, we made it. We piloted our rafts through whatever rapids came at us. We got thrown out of the raft and … [Read more...] about Looks like we made it
My head loves worst-case scenario thinking. It was great when I was a PR person who needed to envision and prepare for any potential crisis, but it’s not so awesome when I’m just trying to live my life. One tool I’ve learned from a few coaches is … [Read more...] about Take the opposite view
Your customers and prospects are a skeptical bunch. They have been burned before, so they are super careful about committing time and money to someone new. How do you get them to trust you? Table stakes: You listen. You do what you say you’ll do. … [Read more...] about Your brand
A few weeks ago my manicurist said to me, “I can’t imagine you getting angry.” HAHAHAHAHAHAHAHA. Anyone who knows me from days as a senior PR person would be incredulous. A cheerful, mellow Lisa Poulson? Impossible! When I had my last day job, at … [Read more...] about Can people change?
Your customers, investors, employees may be disappointed or angry. You may need to apologize. If so, do it immediately. Do it gracefully, patiently, and consistently. Via every communications channel. Take control of the narrative. Suck up your … [Read more...] about A good apology
Ryan Holiday’s The Obstacle Is The Way is the perfect read for a crisis. When something horrible happens, our nervous systems impede our ability to make good decisions. You must make clear-eyed decisions about how to respond to and communicate … [Read more...] about Keep calm, keep climbing
I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers. Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.
My business has a pattern: Q1 is insanely busy. April and May are active. But in June, almost no one reaches out for communications coaching. It’s summer. Kids are getting out of school, people take much-needed vacations. In June, it seems like we … [Read more...] about Summer is summer for a reason
Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no! You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.
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