powerful counsel | powerful messages | powerful conversations
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. “Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” … [Read more...] about Be consistent
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted … [Read more...] about Build a bridge
We spent February on the formula for delivering a great story. In March we’re talking about how to deliver it. Every great story has a problem. But what kind of problem is going to spike your audience’s cortisol so they’ll pay attention long … [Read more...] about Citizens of different countries
You’ve just finished your brilliant twenty minute presentation on your new genAI-enabled customer service solution, but the customer’s only question at the end is: “What have you heard about capacitor tariffs?” What? You may be thinking, “Was this … [Read more...] about Questions are vital data!
My genius friend has the best way of dealing with people who bring dumb, nonsensical or useless ideas to her. She just says, “Tell me more” and then watches them tie themselves into knots trying to add depth and justification to an idea when there’s … [Read more...] about Tell me more…
“Don't confuse me with the facts!” “The confused customer does not buy.” When you make your prospective customer feel stupid, when you drown them in details, they will find a way to make it YOUR fault that they don’t understand. And it IS your … [Read more...] about Don’t drown in the details
You want to become a better communicator. But there are so many things to work on. Where should you start? With your audience. To be more specific: with how what you do/know really helps your audience. I have worked with people who are super … [Read more...] about What should I do first?
In April I wrote a newsletter issue on things every leader/communicator should always do, and then another on things a communicator should never do. And then I had a great time writing Jones, the villain in the WidgetCo story who did all of the bad … [Read more...] about For real. Never do these things
None of us is capable of doing everything we need/want to do in the world alone. Part of being alive is about giving and receiving help. But asking for help can feel so awkward. So how can we do it with elegance? I think it’s about recognizing … [Read more...] about Asking with elegance
This year, the question I get more than any other is: “How do I deal with someone who is trying to derail my meeting?” We’ve addressed several internal meeting scenarios, but what if it’s a customer meeting? Well, that’s a whole different ball … [Read more...] about The customer is king
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