poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! Right now, in every talk you give - a digital user conference … [Read more...] about Value is your litmus test
Where’s your focus?
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! When you’re preparing a talk, where’s your focus? If you’re thinking … [Read more...] about Where’s your focus?
Your conference may be canceled, but your business is not!
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! The Coronavirus doesn’t care about your business. If your user … [Read more...] about Your conference may be canceled, but your business is not!
A Kabuki dance
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe href="https://poseycorp.activehosted.com/f/3" target="_blank" rel="noopener … [Read more...] about A Kabuki dance
People remember stories
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! One of the first things Nancy Duarte tells us in her great … [Read more...] about People remember stories
Who is your audience? What do they want?
[Editor's note: This is an updated version of a post originally published in 2016.] You know that one of the keys to giving a great presentation (to any audience of any size) is to give the audience what they want and need. But how do you get into … [Read more...] about Who is your audience? What do they want?
Talk to the whole brain! Stir feelings!
We talk about stories all the time on poseyblog. All the time. Why? Because stories are incredibly powerful communication tools. Do not communicate without including stories. Tell stories to your team in your all hands, on TV, in a keynote speech and … [Read more...] about Talk to the whole brain! Stir feelings!
Don’t assume they’ll believe you
Even if you have an amazing company, a wonderful story to tell and artful messages and soundbites to tell it, you need more to get any decent reporter to write about you. You need third party validation - customer references, independent data, … [Read more...] about Don’t assume they’ll believe you
Getting started: Test your message
OK, Magellan! You’ve identified your audiences and their concerns. You’ve mapped the new planet that your audiences inhabit. You’re learning a ton. You’re ready to test the messages you’ve created. Our world is noisy, chaotic and … [Read more...] about Getting started: Test your message
Engage your lizard brain!
In Tim Ferriss’s Tools of Titans, Chris Sacca said this: “Whether you are raising money, pitching your product to customers, selling the company, or recruiting employees, never forget that underneath all the math and the MBA bulls**t talk, we are all … [Read more...] about Engage your lizard brain!
