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Lisa Poulson / May 30, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion / Leave a Comment

Communication Change Innovation Internal Communications Leadership Persuasion

We’re deep into the story at WidgetCo now. If you’re new, start here. Or, re-read Chapter Two. As Clara and Marcus execute their communications plan, there are a few risks. What if Jones finds out? He’s got strong ties to the VCs on the board. … [Read more...] about Careful navigation

Dramatis Personae

Lisa Poulson / May 16, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion / Leave a Comment

Communication Change Innovation Internal Communications Leadership Persuasion

If you’re reading poseycorp’s newsletter, you’ve seen the first installment of the story of Clara, the long-suffering product manager at WidgetCo. You know that Clara and Marcus have drafted their Who What What table for the management team. Here are … [Read more...] about Dramatis Personae

Let’s make it real

Lisa Poulson / May 2, 2023 / Change, Communication, Innovation, Internal Communications, Leadership, Persuasion /

Communication Change Innovation Internal Communications Leadership Persuasion

When I put together the Six Essentials for Every Leader/Communicator, it occurred to me that it would be fun to tell a story about how people do and don’t use communication skills at work.  So we’ll be spending the next issues of both poseycorp’s … [Read more...] about Let’s make it real

What’s next?

Lisa Poulson / January 3, 2023 / Change, Communication, Internal Communications, Leadership, Spokesperson /

Communications, Spokesperson, Change, Internal Communications, Leadership

Remember when the New Year was a time of delightful anticipation? We’d make plans to conquer the world? In March 2020 I looked back with a sinister laugh at my January and February 2020 self and said, I’m never doing THAT again.  But even though … [Read more...] about What’s next?

Words. They matter.

Lisa Poulson / November 29, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication, Spokesperson, Change, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking

Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. Shared vocabulary is a prerequisite for any successful conversation.  It’s your responsibility both as … [Read more...] about Words. They matter.

Reality?

Lisa Poulson / November 15, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication, Spokesperson, Change, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking

‘’Perception is reality.” Lee Atwater coined this phrase in political campaigning because he saw that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s TRUE. People do not … [Read more...] about Reality?

Context matters!

Lisa Poulson / November 1, 2022 / Change, Communication, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication, Spokesperson, Change, Customer Care, Evangelism, Internal Communications, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking

Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!

“I don’t know” is OK. Really.

Lisa Poulson / July 5, 2022 / Change, Communication, Internal Communications, Leadership, Media Spokesperson, Spokesperson /

Communication, Spokesperson, Change, Internal Communications, Leadership, Media Spokesperson

I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers.  Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.

Start. Stop. Start Again.

Lisa Poulson / June 7, 2022 / Change, Communication, Customer Care, Internal Communications, Leadership /

Communication, Change, Customer Care, Internal Communications, Leadership

Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no!  You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.

Don’t wing it!

Lisa Poulson / February 15, 2022 / Change, Internal Communications, Leadership, Professional Development /

Your company is having a WFIO moment and you’re the spokesperson. Oh s***. If you are the person on point to communicate in a crisis, you absolutely MUST practice. Yes, finding out what went wrong is a ton of work. Deciding what to say about it is a … [Read more...] about Don’t wing it!

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