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Binging til my eyeballs bleed

Lisa Poulson / February 3, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson / Leave a Comment

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Public Relations Public Speaking

I am that person who can watch a great show for eight hours, until 2:30 am if necessary, because I HAVE TO KNOW WHAT HAPPENS NEXT.  I am not alone. Our brains love completing patterns but they hate incomplete patterns more.  Here’s Brené Brown: … [Read more...] about Binging til my eyeballs bleed

Here we go again!

Lisa Poulson / January 6, 2026 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Public Relations, Public Speaking, Spokesperson /

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Public Relations Public Speaking

Welcome to the new year! I hope that your holiday break was restful and restorative, that your inbox and calendar are not overstuffed on re-entry, and that you feel refreshed and ready to tackle 2026!  2025 made it clear that we are living through … [Read more...] about Here we go again!

A taxonomy of questions

Lisa Poulson / November 4, 2025 / Communication, Media Spokesperson, Public Relations, Spokesperson /

While working with a product GM a few weeks ago to prep for a critical launch, he wanted the shortest possible briefing doc. Can you blame him? A product launch is about so much more than the press briefings. There was A LOT on his mind!!  We came … [Read more...] about A taxonomy of questions

Wow! We’re half done with 2025!

Lisa Poulson / July 1, 2025 / Communication, Professional Development, Public Relations /

ommunication Professional Development Public Relations

Here we are starting the second half of what has been a pretty chaotic year. It's not just what's going on in government, or our global and domestic economies; it's also what's going on in AI innovation. With acqui-hires, product announcements, and … [Read more...] about Wow! We’re half done with 2025!

Less is more

Lisa Poulson / June 3, 2025 / Communication, Media Spokesperson, Public Relations, Spokesperson /

Communication Spokesperson Media Spokesperson Public Relations

No CEO wants to read a 30-page briefing doc before a media interview. No CEO has time to memorize a dozen soundbites. Nor should said CEO deliver 12 different soundbites in her CNBC interview.  Give your brilliant, motivated CEO three soundbites. … [Read more...] about Less is more

Questions are vital data!

Lisa Poulson / April 29, 2025 / Communication, Evangelism, Internal Communications, Leadership, Media Spokesperson, Persuasion, Public Relations, Public Speaking, Spokesperson /

Communication Spokesperson Evangelism Internal Communications Leadership Media Spokesperson Persuasion Public Relations Public Speaking

You’ve just finished your brilliant twenty minute presentation on your new genAI-enabled customer service solution, but the customer’s only question at the end is: “What have you heard about capacitor tariffs?” What? You may be thinking, “Was this … [Read more...] about Questions are vital data!

Thanks for coming to my session!

Lisa Poulson / March 4, 2025 / Communication, Customer Care, Evangelism, Professional Development, Public Relations, Spokesperson /

Communication Spokesperson Customer Care Evangelism Professional Development Public Speaking

Spring conference season is here! Are you leading a breakout session? Start by saying THANK YOU to the people who chose to walk into your session room! Acknowledge your audience’s discernment and good taste. They chose YOUR session, after … [Read more...] about Thanks for coming to my session!

Why?

Lisa Poulson / December 3, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Innovation Media Spokesperson Messaging Public Relations Public Speaking Storytelling

Do you know your Why? Simon Sinek’s work is now ubiquitous. We all know how much a Why matters.  When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, … [Read more...] about Why?

Incrementalism

Lisa Poulson / November 5, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Innovation Media Spokesperson Messaging Public Relations Public Speaking Storytelling

There is no substitute for daily practice. Real change comes from consistent, patient, disciplined, daily focus on new behavior. Want to learn to patiently listen during difficult conversations with employees? A daily practice of meditation will … [Read more...] about Incrementalism

Plans. Good.

Lisa Poulson / October 1, 2024 / Communication, Evangelism, Innovation, Media Spokesperson, Messaging, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication Spokesperson Evangelism Innovation Media Spokesperson Messaging Public Relations Public Speaking Storytelling

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Plans. Good.

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