Bad bosses and bad business decisions can be such incredible teachers. Right now in the tech industry we’re seeing the “correction” of so many leaders’ mistakes. Every mistake is an opportunity to learn. ‘Oh, I don't want to be the leader who does … [Read more...] about Notice what’s wrong
Great spokespersons know that the ONLY thing you have any control over in a media interview is what comes out of your mouth. When you sit down with a reporter you have no control over how prepared the reporter is, what questions the reporter asks, … [Read more...] about Embrace the pivot
Brains like patterns. Our brains are wired to lay down neural pathways and then to encourage us, via clever deployment of hormones like cortisol and dopamine, to stick to those pathways. Your brain knows that if you do what has kept you safe before … [Read more...] about Change is hard!
We continue to debate and evolve our definitions of paid, earned, and owned media. For a marketing person, these distinctions may be vital, but my advice as a communications coach to clients is the same no matter which channel they’re … [Read more...] about Earned, Owned, Paid
Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. Shared vocabulary is a prerequisite for any successful conversation. It’s your responsibility both as … [Read more...] about Words. They matter.
‘’Perception is reality.” Lee Atwater coined this phrase in political campaigning because he saw that what people think is more powerful than what’s true. Objectivity does not exist. This can be super frustrating, but it’s TRUE. People do not … [Read more...] about Reality?
Let me state the obvious: The three minute presentation you give at a university recruiting day should be radically different from your board meeting. The language you use at a biotech conference to a bunch of doctors is different from the language … [Read more...] about Context matters!
Your customers and prospects are a skeptical bunch. They have been burned before, so they are super careful about committing time and money to someone new. How do you get them to trust you? Table stakes: You listen. You do what you say you’ll do. … [Read more...] about Your brand
Your customers, investors, employees may be disappointed or angry. You may need to apologize. If so, do it immediately. Do it gracefully, patiently, and consistently. Via every communications channel. Take control of the narrative. Suck up your … [Read more...] about A good apology
Founders bring companies into being because they don’t take no for an answer, because they bravely tackle obstacles, because they never, ever give up. But these qualities play havoc with founders when they try to communicate externally. Ninety-five … [Read more...] about Proof