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People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault
This January I’m encouraging you to dive into the sometimes scary work of becoming a great communicator. Why? Because I want you and your business to succeed, and nothing will serve you and your vision better than developing exceptional communication … [Read more...] about Bite into that steep learning curve!
As you defined your goals for 2021, I hope you included becoming a great communicator! Because you know nothing will serve you and your vision better than developing exceptional communication skills! So what’s on the menu first? Your most … [Read more...] about What will you master in 2021?
poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Reporters can be super impatient. Sometimes they burst in with a question while you’re mid sentence. Should you let them … [Read more...] about Should I let this reporter interrupt me?
poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Every election season we are treated to dozens of examples of how NOT to behave as a spokesperson. The reporter/debate … [Read more...] about Be a human
poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! When it comes to the virus and the economy, there are so many questions … [Read more...] about Say I Don’t Know
It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters
Let’s start the year with my favorite maxim about media relations - “It’s all about the River of Money.” This post, the most popular poseyblog of 2017, deserves a reprinting as we all start thinking about PR in 2019! Thirty years in tech PR taught … [Read more...] about The River of Money
This June we’re debunking common myths about PR on poseyblog. The role of PR in the sales – especially business to business sales - is something that causes people so much angst. So let’s dive into it. Huge PR Myth #4: Press coverage is essential to … [Read more...] about Amazing or useless? PR can be both
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