Communicating complex concepts to people who may not want to hear them is tough. See last week’s post for great advice from Neil deGrasse Tyson on that. It can be just as hard to communicate complex material to people who do want to hear it. How … [Read more...] about Inch along
You can control one thing in a media interview
“Focusing exclusively on what is in our power magnifies and enhances our power,” says Ryan Holiday in The Obstacle is the Way. This isn’t just great advice for business strategy! This is great advice for media interviews! When you sit down with … [Read more...] about You can control one thing in a media interview
The River of Money
Thirty years in tech PR taught me a few essential truths. The first is that you CEOs are desperate to get glamorous, expansive coverage in the business press. A big Fortune or Forbes profile is the most magnificent and satisfying reward for years of … [Read more...] about The River of Money
