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Looks like we made it

Lisa Poulson / December 21, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

Well here we are, at the end of another chaotic year. Will 2023 be more “normal”? Do we even know what “normal” means anymore?  Regardless, we made it. We piloted our rafts through whatever rapids came at us. We got thrown out of the raft and … [Read more...] about Looks like we made it

Take the opposite view

Lisa Poulson / December 6, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

My head loves worst-case scenario thinking. It was great when I was a PR person who needed to envision and prepare for any potential crisis, but it’s not so awesome when I’m just trying to live my life.  One tool I’ve learned from a few coaches is … [Read more...] about Take the opposite view

Your brand

Lisa Poulson / October 18, 2022 / Change, Leadership, Professional Development, Public Relations /

Change, Leadership, Professional Development, Public Relations

Your customers and prospects are a skeptical bunch. They have been burned before, so they are super careful about committing time and money to someone new. How do you get them to trust you? Table stakes: You listen. You do what you say you’ll do. … [Read more...] about Your brand

Can people change?

Lisa Poulson / October 4, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

A few weeks ago my manicurist said to me, “I can’t imagine you getting angry.” HAHAHAHAHAHAHAHA. Anyone who knows me from days as a senior PR person would be incredulous. A cheerful, mellow Lisa Poulson? Impossible!  When I had my last day job, at … [Read more...] about Can people change?

Keep calm, keep climbing

Lisa Poulson / September 6, 2022 / Leadership, Professional Development /

Leadership, Professional Development

Ryan Holiday’s The Obstacle Is The Way is the perfect read for a crisis. When something horrible happens, our nervous systems impede our ability to make good decisions. You must make clear-eyed decisions about how to respond to and communicate … [Read more...] about Keep calm, keep climbing

Happy Birthday!

Lisa Poulson / August 2, 2022 / Professional Development, Public Speaking /

Professional Development, Public Speaking

poseycorp celebrates its 9th birthday on August 5, in a year that has felt sometimes great and sometimes crushing. But I remain inspired by my wonderful clients.  We have all become so nimble and resilient! Many of you are doing things you’ve … [Read more...] about Happy Birthday!

Summer is summer for a reason

Lisa Poulson / June 21, 2022 / Leadership, Professional Development /

Leadership, Professional Development

My business has a pattern: Q1 is insanely busy. April and May are active. But in June, almost no one reaches out for communications coaching. It’s summer. Kids are getting out of school, people take much-needed vacations. In June, it seems like we … [Read more...] about Summer is summer for a reason

Don’t wing it!

Lisa Poulson / February 15, 2022 / Change, Internal Communications, Leadership, Professional Development /

Your company is having a WFIO moment and you’re the spokesperson. Oh s***. If you are the person on point to communicate in a crisis, you absolutely MUST practice. Yes, finding out what went wrong is a ton of work. Deciding what to say about it is a … [Read more...] about Don’t wing it!

Ouch. Crisis.

Lisa Poulson / February 1, 2022 / Change, Leadership, Professional Development /

Change, Leadership, Professional Development

Oh F***. You and your company are having a WFIO moment. There’s a horrible crisis and your investors, your customers, your team, the press want answers What do you do? First, you need facts. What actually happened? What’s verified? What’s rumor? … [Read more...] about Ouch. Crisis.

Learning, learning, learning

Lisa Poulson / January 18, 2022 / Change, Internal Communications, Professional Development /

Change, Internal Communications, Leadership, Professional Development

"Knowledge is the new money," said Michael Simmons in Quartz. Lots of researchers will tell you that the half-life of a job skill is about five years. Gulp. If we’re going to thrive as the world continues its rapid paroxysms of change, we have to … [Read more...] about Learning, learning, learning

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