Creating messages for your fantastic, fast-moving AI-native company? Awesome.
Make sure you have one basic value prop/idea/message that is elastic enough that it can support whatever massive innovations come our way in 2027.
Why? Because your core message needs to last at least a year if you want it to penetrate the minds of your target audiences.
Got six separate product messages? Great. They all ladder up to something – some problem your company solves, some reason you exist. Talk about THAT. In PR we called it the ‘Umbrella Message’.
The pillars and proof points underneath the Umbrella Message may change, but a great Umbrella Message stays the same.
Take the time to define a distilled, compelling, short Umbrella Message. It’s worth it!
Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world.
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