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It’s not your fault

Lisa Poulson / March 2, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

Communication, Spokesperson, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Storytelling

People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch.  When … [Read more...] about It’s not your fault

Everyone wants to be seen

Lisa Poulson / August 18, 2020 / Communication, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking /

Communication, Spokesperson, Customer Care, Evangelism, Internal Communications, Leadership, Media Spokesperson, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   In 2020, we’re all being called to find internal resources of … [Read more...] about Everyone wants to be seen

Hard but worth it

Lisa Poulson / August 4, 2020 / Communication, Evangelism, Media Spokesperson, Messaging, Persuasion, Public Speaking, Spokesperson /

Communications, Spokesperson, Evangelism, Media Spokesperson, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   Just to be clear, I’ve never said that being a great … [Read more...] about Hard but worth it

Why do you care?

Lisa Poulson / July 21, 2020 / Communication, Evangelism, Messaging, Persuasion, Public Speaking /

Communication, Evangelism, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year … [Read more...] about Why do you care?

Big ideas, small sentences

Lisa Poulson / July 7, 2020 / Communication, Evangelism, Messaging, Persuasion, Public Speaking /

Communication, Evangelism, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here!   Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year … [Read more...] about Big ideas, small sentences

Never show up alone

Lisa Poulson / November 19, 2019 / Communication, Media Spokesperson, Messaging, Public Relations /

Communication, Media Spokes person, Messaging, Public Relations

It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well.  That’s … [Read more...] about Never show up alone

Planning matters

Lisa Poulson / November 5, 2019 / Communication, Media Spokesperson, Messaging, Public Relations /

Communication, Media Spokes person, Messaging, Public Relations

If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters

Just start

Lisa Poulson / July 2, 2019 / Messaging /

Messaging

Chris Hardwick, comedian, writer, host, moderator, podcaster extraordinaire, has one response when people ask him, “How do I get my movie made?” “How do I create my graphic novel?” “How do I start a podcast?” He says, “Just start.”  My business … [Read more...] about Just start

Who is your audience? What do they want?

Lisa Poulson / April 16, 2019 / Messaging, Persuasion /

Messaging, pesuasion

[Editor's note: This is an updated version of a post originally published in 2016.] You know that one of the keys to giving a great presentation (to any audience of any size) is to give the audience what they want and need. But how do you get into … [Read more...] about Who is your audience? What do they want?

A provocative and useful idea

Lisa Poulson / April 2, 2019 / Messaging /

[Note: this an updated version of a post originally published in 2016]   There are six things every great communicator does – whether you’re giving a huge keynote or trying to run an effective senior staff meeting. The first: You have a … [Read more...] about A provocative and useful idea

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