What’s a crescendo? In a symphony or an aria, it’s a swelling of music that tells listeners that THIS is the most important, the most lush, the most beautiful part of the piece. Composers do so many intricate and wonderful things to build to crescendos and to diminish after them. Speakers can use crescendos, too!
Your crescendo is the most important part of your talk. It may be the most telling insight you absolutely want everyone to remember. It may be your call to action. Warning: by definition, you don’t have eight crescendos in a ten-minute talk. You have one.
When preparing your talk, think hard about what your crescendo will be, where you’ll put it, how your content builds to it and resolves after it.
When you’re delivering your talk, you create your crescendo by changing your voice, your facial expression, your gestures, your movement (on stage or in a studio), your language. Even sitting in front of your laptop’s camera, you can make your crescendo clear.
Look at your last talk. Did you even have a crescendo? Did you signal it well? A great crescendo can make every talk you give both artful and memorable.
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