As a great communicator you speak to your audiences in their language. You use their acronyms, you speak to their industry’s concerns, you know what “success” looks and feels like to them. Ask yourself: Based on what I know about the people I am trying to reach, how will I get them to see what I see? To want to act on what I propose? Will it take data? A logical argument? An inspiring story? Validation from experts? Once you know where your audience is, you build your content accordingly.
You’ll know you’ve reached your audiences when:
- Your ideas and messages are embraced – by audiences, customers, and, most importantly, by your employees. You see people enthusiastically acting on what you talked about.
- Your customers feel listened to and engage more deeply with you, opening up to tell you what their biggest challenges are so that you can help solve them.
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