I give a lot of advice on how to come up with great ideas and great messages. But how do you know when you’re there? You know your vision and message are on the money when:
- Your audiences listen to your message and ask for more content.
- You get intelligent, engaged questions rather than questions that demonstrate people have no idea what you’re talking about.
- Your audience creates its own community (or populates one you’ve created) to talk about your idea on their own.
Need some inspiration? Think of articles you’ve read or keynotes you’ve attended. What ideas have you heard that you not only shared with people but chased them down to discuss? What ideas have you actually acted on? Why? List those ideas. Find the commonalities in scope and impact. That’s your bar. Your message needs to impact your audience members the way those messages impacted you.
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