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Who’s with you?

Lisa Poulson / March 16, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson /

A majority of people believe business leaders are “purposely trying to mislead people by saying things they know are false”, according to the 2021 Edelman Trust Barometer. This is not good for you, business leader. But instead of raging that you’re a … [Read more...] about Who’s with you?

It’s not your fault

Lisa Poulson / March 2, 2021 / Communication, Evangelism, Innovation, Leadership, Media Spokesperson, Messaging, Persuasion, Public Relations, Public Speaking, Spokesperson, Storytelling /

People don’t trust corporations. The 2021 Edelman Trust Barometer found that 56 percent of respondents believe business leaders are “purposely trying to mislead people by saying things they know are false”. I think that’s called lying. Ouch. When … [Read more...] about It’s not your fault

But what’s an evangelist?

Lisa Poulson / February 16, 2021 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Speaking, Spokesperson, Storytelling /

What is an evangelist really? After all, we’re in business, not at a tent rally! An evangelist is someone who sees and believes in something so much that they spend a ton of energy reaching out to you to help you see and believe in it too. An … [Read more...] about But what’s an evangelist?

Every innovator is an evangelist

Lisa Poulson / February 2, 2021 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Public Speaking, Spokesperson, Storytelling /

Tech industry founders don’t have a monopoly on the term ‘innovator’. They never have. They never will. One of the greatest innovators I’ve ever met is a doctor at UCSF serving women living with HIV. He’s never been near a programming language in his … [Read more...] about Every innovator is an evangelist

Bite into that steep learning curve!

Lisa Poulson / January 19, 2021 / Change, Communication, Leadership, Media Spokesperson, Persuasion, Professional Development, Public Relations, Public Speaking, Spokesperson, Storytelling /

This January I’m encouraging you to dive into the sometimes scary work of becoming a great communicator. Why? Because I want you and your business to succeed, and nothing will serve you and your vision better than developing exceptional communication … [Read more...] about Bite into that steep learning curve!

What will you master in 2021?

Lisa Poulson / January 5, 2021 / Change, Communication, Leadership, Media Spokesperson, Persuasion, Professional Development, Public Relations, Public Speaking, Spokesperson, Storytelling /

As you defined your goals for 2021, I hope you included becoming a great communicator! Because you know nothing will serve you and your vision better than developing exceptional communication skills! So what’s on the menu first? Your most … [Read more...] about What will you master in 2021?

What will we keep?

Lisa Poulson / December 16, 2020 / Change, Leadership, Professional Development /

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. In some ways 2020 has been excruciating. It has also been a crucible for developing massively valuable new skills, … [Read more...] about What will we keep?

Soon, the sun

Lisa Poulson / December 1, 2020 / Change, Communication, Leadership /

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. We are at the beginning of the end of this intense, perilous, heartbreaking, surprising year. We’ve all faced losses, fear, and … [Read more...] about Soon, the sun

Should I let this reporter interrupt me?

Lisa Poulson / November 17, 2020 / Communication, Media Spokesperson, Public Relations, Spokesperson /

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Reporters can be super impatient. Sometimes they burst in with a question while you’re mid sentence. Should you let them … [Read more...] about Should I let this reporter interrupt me?

Be a human

Lisa Poulson / November 3, 2020 / Communication, Evangelism, Media Spokesperson, Public Relations, Spokesperson /

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter - subscribe here. Every election season we are treated to dozens of examples of how NOT to behave as a spokesperson. The reporter/debate … [Read more...] about Be a human

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