poseyblog is trying something new in 2020 - we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter - subscribe here! At the end of every year I look back at what I did and didn’t … [Read more...] about New decade, new adventures!
Take a look back!
The end of 2019 is right in front of us. If your life is anything like mine, you’ve been racing so fast this year that you’ve barely taken a second to look behind you. About 30 years ago, one of my best friends and I started a tradition. Sometime … [Read more...] about Take a look back!
You’re always holding a megaphone
One upside to long commutes from San Francisco down to Sunnyvale or Santa Clara is that I’ve always got lots of time for podcasts! A few weeks ago I listened to Ben Horowitz on The Tim Ferriss Show talking about his new book, What You Do is Who … [Read more...] about You’re always holding a megaphone
Never show up alone
It’s not your fault that reporters are skeptical. For decades, exuberant founders and CEOs have exaggerated the prospects of their companies. This doesn’t only happen in tiny start-ups, it happens in huge multinational companies as well. That’s … [Read more...] about Never show up alone
Planning matters
If you want to do a terrible media interview, don’t have a plan. Don’t be clear about your business objective, don’t define a communications objective that will help you achieve your business objective, and definitely don’t have messages or proof … [Read more...] about Planning matters
Don’t climb your mountains alone
One of the great benefits of being in charge is that you’re in charge. There’s no one standing over you telling you what to do. One of the biggest problems with being in charge is that you’re in charge. There’s no one standing over you to ask what to … [Read more...] about Don’t climb your mountains alone
Practice builds comfort, confidence, and magic
Are you speaking at a conference soon? Fantastic! You are going to do great. Why? Because you invest seriously in preparation to reap real rewards. Yes, practicing can feel artificial and awkward. Especially practicing in front of other people. … [Read more...] about Practice builds comfort, confidence, and magic
Manage your brain!
Every one human brain has an amygdala, a part of our brain not much bigger than an almond. Your amygdala’s job is to keep you safe. It wants you to follow well-established patterns of behavior. When you break a pattern, your amygdala freaks out and … [Read more...] about Manage your brain!
Leaks are good!
Back a thousand years ago when I was overseeing PR for Java at Sun Microsystems, we urgently needed to finish the briefing doc for spokespersons at JavaOne. It was 1996, so Google Docs didn’t exist. It was after 7 p.m., and there I was at Moscone … [Read more...] about Leaks are good!
The Justice Dept is coming!
I’ve represented more than one company through a complex, high profile federal lawsuit. Nothing is more humiliating for a company than seeing their emails, text messages, and documents posted by opposing counsel on a huge screen in the courtroom for … [Read more...] about The Justice Dept is coming!
