I’m loving Lisa Cron’s Wired for Story, because it’s full of practical tips about what makes stories work. It may be written for fiction writers, but every great tech case study is a story too. Here’s Lisa on what makes stories powerful: “Feel … [Read more...] about Happy endings are always business outcomes
Wired for Story
Lisa Cron’s Wired for Story may be written for fiction writers, but there are gems throughout this book that are just as valuable for speakers too! For ten thousand years, humans brains have focused us on doing things that will help us stay safe, … [Read more...] about Wired for Story
Is ‘too prepared’ even a thing?
[Editor's note: This post originally appeared in 2016.] All of your great work to become a great communicator comes to naught if you don’t invest seriously in preparation. So many people underestimate how much preparation a great speech takes. … [Read more...] about Is ‘too prepared’ even a thing?
Who is your audience? What do they want?
[Editor's note: This is an updated version of a post originally published in 2016.] You know that one of the keys to giving a great presentation (to any audience of any size) is to give the audience what they want and need. But how do you get into … [Read more...] about Who is your audience? What do they want?
A provocative and useful idea
[Note: this an updated version of a post originally published in 2016] There are six things every great communicator does – whether you’re giving a huge keynote or trying to run an effective senior staff meeting. The first: You have a … [Read more...] about A provocative and useful idea
Create a crescendo
[Editor's note: The following is an updated version of a post originally published in 2017.] What does everyone sitting in an auditorium long for (and so rarely receive) in a keynote address? A provocative idea, a great new tool, a penetrating … [Read more...] about Create a crescendo
Evangelism??
[Editor's note: the following is an updated version of a post originally published in 2016.] What is an evangelist really? After all, we’re in business, we’re not at a tent rally! An evangelist is someone who sees and believes in something so much … [Read more...] about Evangelism??
Chief Storyteller
It’s amazing to see even more ways that leaders can use the power of story in Scott Belsky’s brilliant and accessible The Messy Middle. This book is full of reasons why leaders must tell stories to their teams. Here’s Scott on using story to … [Read more...] about Chief Storyteller
Chief Internal Marketing Officer
Scott Belsky’s brilliant and accessible The Messy Middle is full of lessons for founders about endurance, courage and being a great communicator. Nothing makes me happier than reading leaders who have been converted write about the essential power of … [Read more...] about Chief Internal Marketing Officer
Less please
Less, my great communicators, is always more. Your audiences have so little time. And even less attention span. Don’t force feed them every detail about your products. Tell them one thing about how it will change their businesses and their lives … [Read more...] about Less please
