A ‘thought leadership campaign’ is about coming up with a great idea. It’s also about finding allies who will help you spread that idea. When you take the time to identify and individually cultivate people who have platforms that can really amplify … [Read more...] about Whose idea is it?
One of my favorite mythological metaphors is Indra’s Net. The Hindu God Indra has a net hanging over his palace. At every knot in the net sits a multi-faceted jewel. (If a net with jewels hanging over a mythical Hindu palace doesn’t do it for you, … [Read more...] about Cast your net wide!
It’s 2000, during the decadent late days of the dot.com boom, just weeks before the inevitable crash. It’s a Friday afternoon and no one’s doing much work in the office. I’m sitting there with our 33 year old CEO, who’s feeling pretty good … [Read more...] about Words matter
Yes, I am a communications coach. I help my clients become great communicators - as media spokespersons, as keynote speakers, as leaders. But sometimes I tell my clients to step back and say nothing. More often than not, the best way to position … [Read more...] about Sometimes the clearest response is silence
Chris Hardwick, comedian, writer, host, moderator, podcaster extraordinaire, has one response when people ask him, “How do I get my movie made?” “How do I create my graphic novel?” “How do I start a podcast?” He says, “Just start.” My business … [Read more...] about Just start
Let’s talk about words. If I say “ruby” to someone at a jewelry store, I’m going to get something very different than if I say “Ruby” on GitHub. If you ask me when I’ll be done editing the annual report and I say “soon” I might mean by … [Read more...] about What words mean
I just re-read Peter Mayle’s classic A Year in Provence, which was as delicious the second time around as it was the first time I read it, almost thirty years ago. What does this classic travel memoir have to do with being a great … [Read more...] about Context is king
I’m loving Lisa Cron’s Wired for Story, because it’s full of practical tips about what makes stories work. It may be written for fiction writers, but every great tech case study is a story too. Here’s Lisa on what makes stories powerful: “Feel … [Read more...] about Happy endings are always business outcomes
Lisa Cron’s Wired for Story may be written for fiction writers, but there are gems throughout this book that are just as valuable for speakers too! For ten thousand years, humans brains have focused us on doing things that will help us stay safe, … [Read more...] about Wired for Story
[Editor's note: This post originally appeared in 2016.] All of your great work to become a great communicator comes to naught if you don’t invest seriously in preparation. So many people underestimate how much preparation a great speech takes. … [Read more...] about Is ‘too prepared’ even a thing?