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Can we see you?

Lisa Poulson / August 16, 2022 / Uncategorized /

Communication, Leadership

Is “shadowy” a word that conveys trust? Do you think, when you get on your seventh videoconference of the day, “That guy, who looks like he’s doing a TV interview from witness protection - that guy, who barely emerges from the shadows - that’s the … [Read more...] about Can we see you?

Happy Birthday!

Lisa Poulson / August 2, 2022 / Professional Development, Public Speaking /

Professional Development, Public Speaking

poseycorp celebrates its 9th birthday on August 5, in a year that has felt sometimes great and sometimes crushing. But I remain inspired by my wonderful clients.  We have all become so nimble and resilient! Many of you are doing things you’ve … [Read more...] about Happy Birthday!

Perception = reality

Lisa Poulson / July 19, 2022 / Change, Communication, Evangelism, Innovation, Media Spokesperson, Persuasion, Spokesperson /

Commuincation, Spokesperson, Change, Evangelism, Innovation, Media, Spokesperson, Persuasion

Whenever you communicate with anyone you are crossing a bridge. You are trying to get part of what’s in your mind into the uncharted territory of their minds. This is always a non-trivial process. Because every person you speak to has their own … [Read more...] about Perception = reality

“I don’t know” is OK. Really.

Lisa Poulson / July 5, 2022 / Change, Communication, Internal Communications, Leadership, Media Spokesperson, Spokesperson /

Communication, Spokesperson, Change, Internal Communications, Leadership, Media Spokesperson

I said this last year, but it bears repeating. It’s OK to say “I don’t know.” In our world right now there are so many questions and so few answers.  Not knowing is really frustrating. Especially when you’re a leader who is supposed to know. But … [Read more...] about “I don’t know” is OK. Really.

Summer is summer for a reason

Lisa Poulson / June 21, 2022 / Leadership, Professional Development /

Leadership, Professional Development

My business has a pattern: Q1 is insanely busy. April and May are active. But in June, almost no one reaches out for communications coaching. It’s summer. Kids are getting out of school, people take much-needed vacations. In June, it seems like we … [Read more...] about Summer is summer for a reason

Start. Stop. Start Again.

Lisa Poulson / June 7, 2022 / Change, Communication, Customer Care, Internal Communications, Leadership /

Communication, Change, Customer Care, Internal Communications, Leadership

Your first user conference in two years is next week! It’s oversubscribed! Everyone is so excited to get together!! Yay! But your famous keynote speaker got COVID. Oh no!  You’re finally opening the gorgeous office you leased two years ago! Yay! … [Read more...] about Start. Stop. Start Again.

Build, don’t copy

Lisa Poulson / May 31, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

There’s nothing new under the sun, but that doesn’t mean that your idea should be a copy of someone else’s idea. First of all, the internet exists, so everyone will find out. Second of all, it’s not respectful of your audience’s time to sell them on … [Read more...] about Build, don’t copy

Idea/conversation fit

Lisa Poulson / May 17, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

Having a great idea is essential, but so is situating that idea within or adjacent to an existing conversation. Idea/conversation fit is the communications version of product/market fit. The market doesn’t buy what it doesn’t understand or recognize. … [Read more...] about Idea/conversation fit

A provocative and useful idea

Lisa Poulson / May 3, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

Every great communicator has a truly provocative, useful idea. Your delivery is vital, but if you’re delivering boring crap, who cares?? You need an idea that doesn’t just get your audience’s attention. It makes them think, talk, and act.   A … [Read more...] about A provocative and useful idea

Doing the Kabuki dance

Lisa Poulson / April 19, 2022 / Media Spokesperson, Public Relations, Spokesperson /

Spokesperson, Media Spokesperson, Public Relations

A media interview looks like a normal conversation, but it’s really a carefully proscribed Kabuki dance. Every participant fills a well-defined role. A spokesperson’s role requires discipline, charm, and tenacity. The spokesperson has a message to … [Read more...] about Doing the Kabuki dance

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