Are you knocking on my door every few weeks to tell me you’d be a great media spokesperson? That’s the best way to ensure you’ll never do an interview.
When I was running communications teams and making decisions about which spokespersons to risk putting in front of the press, the overzealous ones never got scheduled. Why? Because I questioned their motivations, their own assessment of their talents, and their capacity to follow instructions.
The recalcitrant peeps, on the other hand, the ones who didn’t want the media spotlight, they were almost always the best spokespersons. Because they put the company’s ambitions over their own, prepared thoroughly, and absorbed every bit of guidance on how to avoid landmines.
Are you leading a tech comms team and unsure who will be your best spokespersons? I can instill in your overconfident spokespersons a healthy fear of failure and help your reluctant spokespersons build their confidence and skills so they are ready to represent the company.
A “media training” isn’t just about mock interviews. It’s about assessing your potential spokespersons, identifying and addressing their strengths and weaknesses, and helping them understand why comms advises them the way you do. I’d love to help you do all of the above!
Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world.
Need some pragmatic, actionable communications advice? There are tons of resources in poseycorp’s newsletter – subscribe here. Become a change agent by becoming a great communicator!
