Want to be a great communicator? You need to understand who you’re talking to. You need to know what your audiences need, hope for, and fear most.
It’s a new year! It’s time to double down on building empathy for your customers, prospects, employees, and any other audience you need to reach.
What are they the most stressed about right now?
What do they need more than anything else?
What would be the biggest relief for them?
2023 brings with it a host of new obstacles and opportunities. Update your thinking about your vital audiences and then update your messages accordingly!
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Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.