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Why?

Lisa Poulson / December 16, 2025 / Public Speaking, Storytelling /

Do you know your Why? Simon Sinek’s ubiquitous work has taught us why our Why matters. 

When you communicate from your Why, your purpose shines through in everything you say and do. Your audiences feel it. You reach not just their heads, but their hearts. Your Why makes the gift of your insights and solutions even more powerful. It motivates your audiences to join you! 

In 2026, your Why can inspire your team, your customers, your partners. Best of all, it can inspire YOU. 

There will be obstacles and chaos in 2026. But a strong focus on your Why can motivate you to keep striving.  

I hope you and your team have time to take a break from your 996 or 24×7 drive to think, replenish, and get ready for the year ahead. 

Happy happy holidays! Here’s to taking a good rest before the next big climb!

 

Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world. 

Need some pragmatic, actionable communications advice? There are tons of resources in poseycorp’s newsletter – subscribe here. Become a change agent by becoming a great communicator!

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