Desperately jet lagged after an 18 hour flight to Asia? Your local PR person wants you to go straight to the TV studio? Nope. You need a nap, a shower and some food before you do any media interviews.
About to go on stage for your big keynote? You’ve been up all night for three nights getting ready, but it’s OK because you had 12 cups of coffee this morning? Oh dear. Your incoherent babbling is going to go viral.
Got a caffeine headache? Starving? About to go into your board meeting? Why would you do that to yourself? To your board? To your company?
Your brilliant mind is encased in your wonderful body. You may think that all you need is great ideas, great vocabulary and charming manners to be a great communicator, but you need to have a contented body too. There are only about 390,000 Google results on “sleep deprivation and cognitive function”. There’s a reason that Ariana Huffington wrote a whole book just on sleeping.
A good night’s sleep before your big keynote is more important than one last midnight rehearsal. Let your team work out all of those last details while you take care of the body that will be on the stage the next morning. On the morning of, eat a good breakfast. Wear an outfit that you feel really comfortable in. Make sure you have water. These may seem like dumb little details, but ignoring any one of them can sink a really important talk.
Once you’ve mastered the art of taking care of your body before your big speeches, why not do it before every big communications opportunity? In fact, why not do it every day? A happy healthy body is the best accelerant for a brilliant brain!
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
poseycorp’s next Ask Me Anything About Communications is Friday, June 1st at 9 am PDT. This month, we’re talking about all the different kinds of content you need in a communications campaign. Come with your questions about soundbites, social media marketing, customer cases, advertising vs. owned media and anything else you want to know. Click here to register !
