One of my favorite mythological metaphors is Indra’s Net. The Hindu God Indra has a net hanging over his palace. At every knot in the net sits a multi-faceted jewel. (If a net with jewels hanging over a mythical Hindu palace doesn’t do it for you, imagine a spiderweb with a drop of dew catching sunlight at every joint.)
The idea is that each jewel in Indra’s Net is one of us. When any one of us does or says what we’re meant to do or say in the world, our jewel lights up and reflects on all of the jewels around us. Those jewels light up in turn, reflecting on all of the jewels around them. Ultimately the whole net can become illuminated as each jewel lights many others.
All these jewels reflecting on each other creates a gorgeous kaleidoscope of colors. I also think this chain of illumination is what TED’s motto, “Ideas worth sharing” is all about. When any one jewel illuminates, it always illuminates the jewels around it, who can’t help but reflect and share that light.
Yeah, but poseyblog is about being a great communicator, not about Hindu mythology.
Here’s what this metaphor tells us: if your idea is great, it will take on a life of its own in the world. You won’t have to personally deliver your message in every venue to every audience everywhere you want your message to be heard. Your idea will create a community of adherents who are as enthusiastic about it as you are. If your idea is truly amazing, that community will span the world. Every jewel in the net will be illuminated.
Great ideas take on their own identities, their own energy. In the beginning, you create and nurture the idea so it can become strong enough to thrive. As your idea gains strength and momentum, it starts to nurture you and your company. At its strongest, a great idea nurtures a whole industry, a whole economy, a whole world!
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
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Image: Pixabay.com
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