• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

poseycorp

powerful counsel | powerful messages | powerful conversations

  • about
    • about poseycorp
    • about lisa
  • services
    • media training
    • presentation skills training
    • keynote doctor
    • executive coaching
    • ready for a deeper dive?
  • clients say
  • tools for you
  • poseyblog
  • let’s talk!

Doing the Kabuki dance

Lisa Poulson / April 19, 2022 / Media Spokesperson, Public Relations, Spokesperson /

Spokesperson, Media Spokesperson, Public Relations

A media interview looks like a normal conversation, but it’s really a carefully proscribed Kabuki dance. Every participant fills a well-defined role.

A spokesperson’s role requires discipline, charm, and tenacity. The spokesperson has a message to deliver, no matter what the reporter asks. She jumps over third rail questions to get back to a story that’s compelling for the reporter and useful for her organization. To the spokesperson, an interview may feel like a deposition, even if she’s laughing and telling stories like she’s at a cocktail party. 

The reporter’s role requires ingenuity and acute perception. Her job is to see the bigger picture, find a unique angle, to ask the questions that validate the story she’s being told, to hunt for more depth, to discern if she’s being bamboozled. 

The PR person’s role is to ensure that the dance follows the agreed-upon steps. She ensures that both the reporter and the spokesperson achieve what they want – a great story – without slipping into danger zones. 

The spokesperson, reporter and PR person know they are each dancing steps that thousands have danced before. You deliver an artful interview when you embrace this truth and make the dance your own. 

Image: DepositPhotos.com

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter – subscribe here.

 

Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.

Share
Tweet
Pin
0 Shares

Primary Sidebar

about poseyblog

poseycorp is dedicated to helping innovators and pioneers become great communicators.

tools for you

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!

Click to learn more

Reminder

You are reading poseyblog of your own will and choice. How you read, act on or don’t act on what you read here is up to you. This blog seeks to inform and entertain you. It augments but does not replace professional advice.

Reassurance

poseycorp will not share (or sell) your contact information. We are not responsible for commenters or other third parties here.

Clarity

poseycorp is the legal copyright holder of poseyblog. Contents may not be used, reprinted, or published without written consent.

Let’s Talk!

Schedule a call to explore how Lisa can help you and your business thrive! Inquiries@poseycorp.com

Footer

let’s talk!

inquiries@poseycorp.com

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!
Click to learn more »

© Copyright 2023 poseycorp. All Rights Reserved.

DESIGNED BY MEDIABBQ, LLC

Want communications advice in your inbox twice a month?

Join poseycorp’s newsletter.

You can change these preferences whenever you’d like by clicking the “Update” link at the bottom of any of our emails, or unsubscribe from any mailings at any time. Learn more about our privacy policy here.