Ryan Holiday’s The Obstacle Is The Way is the perfect read for a crisis.
When something horrible happens, our nervous systems impede our ability to make good decisions. You must make clear-eyed decisions about how to respond to and communicate through a crisis. Here’s Ryan on panic:
“Does getting upset provide you with more options? Subconsciously, we should constantly be asking ourselves this question: Do I need to freak out about this?”
When you or your company have gone through a crisis, sometimes the hardest thing to do is to forgive yourselves. If you are forthright about the facts, if you apologize, if you demonstrate change, your audiences will forgive you. People love people who change. People love people who learn. People love people who are humble. Every mountain climber stumbles. And we’re all climbing our own mountains. We understand.
Speaking of mountains, here’s my favorite Ryan Holiday quote: “Behind mountains there are more mountains. Elysium is a myth. One does not overcome an obstacle to enter the land of no obstacles. On the contrary, the more you accomplish, the more things will stand in your way. There are always more obstacles, bigger challenges. You’re always fighting uphill. Get used to it and train accordingly.”
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