“Oh look at that shiny thing over there! Everyone’s talking about it! I’d much rather talk about that than our boring old messaging!” says the founder.
“Please kill me now,” says the PR person (to herself only of course). Because the “boring old messaging” is three months old and only about one-sixteenth of the key audience has even heard it.
We are great at thinking about (and talking about) cutting edge ideas in the tech industry. We are NOT great at consistently delivering a message until everyone who must hear it has.
Politicians can be a nightmare, but they have one thing going for them as communicators. They are capable of delivering the same stump speech two hundred times. They know that’s what campaigning is.
Sometimes, repetition is a good thing. Sometimes, boring consistency is a radically innovative communications strategy. Try it! It works!
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? Consider Office Hours with Lisa, a great way to get bite-sized, personalized coaching. And there are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
