You’ve been in your industry for 20 years. You know SO MANY things. When you sit down with a reporter who asks an open-ended question, there’s a great temptation to turn into human Wikipedia. The impulse is: ‘Behold! Here is all of my knowledge! You will be awash in things I know before we end this conversation! You will think so highly of my mind!’
But media interviews are not meant to be knowledge showcases. They are vehicles to put together stories. A media interview is a business transaction. It serves a specific purpose at a specific time – for the reporter and their publication, for you and your company.
If you’re sitting down to talk about multi-modal generative AI, keep your thoughts on the current state of U.S. politics to yourself. And, even though it may be adjacently relevant, keep your thoughts on GPU supply backlogs to yourself as well.
When you sit down with a reporter, talk about what you said you were there to talk about. Don’t dilute your message with a bunch of orthogonal content and blow a great story opportunity!
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? Consider Office Hours with Lisa, a great way to get bite-sized, personalized coaching. And there are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
