Every great communicator delivers artful soundbites – in media interviews, in talks, in all hands meetings. Soundbites are useful EVERYWHERE.
What’s a soundbite? A short, interesting sentence, in normal human syntax. Soundbites are memorable. A great soundbite makes you look smart and incisive. Who wouldn’t want that?
Many people confuse “messages” with “soundbites.” Messages are the essential building blocks of a story. You need them! Messages are your cake. Soundbites are the sprinkles on top. For example:
Message: Our industry-leading smart oven uses artificial intelligence to determine the optimal cook time for whatever food you are cooking.
Soundbite: Never burn your dinner again!
See the difference? Embrace the power of the soundbite. Great soundbites make a great spokesperson!
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? Consider Office Hours with Lisa, a great way to get bite-sized, personalized coaching. And there are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
