Not answering an email IS an answer to an email. An eyebrow raise can be more important than 30 minutes of talking. A quick text can bring down or elevate a whole company. Everything we do (and don’t do) communicates.
This is why, when we wring our hands about the state of the agency business, we’re focused on the wrong issues. Giant monolithic communications and marketing firms may be collapsing, but communication itself is as essential as air, internet, and funding.
No matter what your job function is, first, become self-aware. You need to learn how you communicate now, diagnose where you need help, and get it. Because it IS the great communicators who drive change. Be one.
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? There are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
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