Here in San Francisco and Silicon Valley, there are two kinds of people: those who think HBO’s Silicon Valley is the most hilarious thing on television ever, and those who can’t stand it because it’s too painfully true to life. I’m in the most hilarious thing ever camp. I never miss an episode.
Season Five Episode Two was delicious for anyone who’s ever helped leaders try to be great communicators. I’m not gonna spoil it here. I’ll just say that it’s what Richard believes and does that saves him after several mortifying failures as a communicator.
Ground everything you say in your core beliefs, your vision, your Why (to quote Simon Sinek). Your beliefs are the fuel that propels you and your team forward. You could have chosen to found any company. You chose to found this one. Does everyone in your organization understand why? What do you believe about the problem you and your team are working so hard to solve? What will change in the world when you deliver your solution? Why do you believe this matters so much? What do you believe about the capabilities of your team to solve this huge problem and create change in the world?
Weave your beliefs into every talk, every part of your marketing, every conversation with your customers and the press. Beliefs stir people’s souls. Beliefs get people on board. Beliefs create other believers.
Believe something strongly enough, talk about it all the time everywhere you go, and pretty soon you have a movement!
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
poseycorp’s next Ask Me Anything About Communications is Friday, June 1st at 9 am PDT. This month, we’re talking about all the different kinds of content you need in a communications campaign. Come with your questions about soundbites, social media marketing, customer cases, advertising vs. owned media and anything else you want to know. Click here to register!
