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When you’re preparing a talk, where’s your focus? If you’re thinking about the message you need to deliver, the goals you need to hit, you’re doing it wrong.
My favorite maxim about speaking is this: “A speech is a gift, not a performance.” When you give a talk, your focus should be on your audience and what they need. You are speaking because you have something great to share with these people – hope, direction, incisive ideas. If your message doesn’t serve your audience, start over.
What does everyone long for (and so rarely receive) in a keynote address? A provocative idea, a great new tool, a penetrating insight that could change their business, their careers, their lives – especially now, as the whole world changes around us.
Give your audience something that will help them build great businesses and lives in the new normal that’s coming, something that captures their attention, provokes them to think, compels them to discuss, and motivates them to act. The more you focus on serving your audience, the stronger a bond you’ll create! If you focus 100% on your audience whenever you speak, you can be part of leading us into the new world.
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
