Almost every communications leader I’ve met wants to help their executives become better communicators, whether it’s for the All Hands, an industry panel, or CNBC.
But it’s a rare executive that wants to devote time to skill-building when there’s no immediate reason to use those skills.
Practicing broadcast media soundbites the day before the IPO interviews is WAY more impactful than practicing eight months before any reporters know your company’s name.
Working on delivering a great talk is so much more effective when there is a talk that needs to be delivered!
When you can find the right forcing functions and build in that critical one or two hours of focused learning time with an exec before they go on stage or on camera, you can ramp up their communications skills dramatically.
Exploit the opportunities you have!
Not sure how to crush your next presentation? Navigate tough questions? Need some pragmatic, actionable communications advice? There are tons of resources in poseycorp’s newsletter – subscribe here. Get some skills! Because it’s the great communicators who create the change they want to see in the world!
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