No CEO wants to read a 30-page briefing doc before a media interview. No CEO has time to memorize a dozen soundbites. Nor should said CEO deliver 12 different soundbites in her CNBC interview.
Give your brilliant, motivated CEO three soundbites. Or, maybe even just keywords to help her remember the themes of the soundbites she already knows by heart.
Give her a dozen top/hot button questions and answers on a one-page briefing sheet. Sure, you can keep a voluminous Q&A as a resource within the communications team, but choosing what to share with your CEO based on the opportunity and the conditions is part of a great PR person’s job.
Run a few drills to warm her up and then set her free to speak. When she feels a sense of mastery over her content and her soundbites, she’s 80% of the way toward delivering a great broadcast interview!
Take the risk out of being in the spotlight! I can prepare you, your teams and your leaders to tell your company’s story with confidence, shape the industry and maybe even change the world.
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