Last week I told you that great communicators tell stories. How, you may ask, does one create a great story?? Thank heavens for the Internets! When I’m helping clients develop stories, we look at these three well known models. First – the classic … [Read more...] about Three great story formulas
Your brain on stories!
Turns out that stories are drugs. Telling powerful stories is one of the six things every great communicator does. Why? Because our brains recognize that timeless pattern and wants to know what happens next. In her latest book, Rising Strong, … [Read more...] about Your brain on stories!