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When I first started in communications in the 80’s, a ‘great speaker,’ male or female, commanded the stage wearing a dark blazer, speaking in a clipped, declarative cadence, using big hand gestures. Now that kind of speaking presence looks like a hackneyed cliché.
Three months ago, no one would have expected a CEO to host his earnings calls from a bedroom, but on April 21, Netflix CEO Reed Hastings did. “Professional appearance” gets redefined all the time. “Authenticity” does too.
Right now our culture is going through a dramatic upheaval that must lead to vital and necessary change. The choices we make and the messages we deliver now can help shape change.
What matters now is empathy and connection, not lighting or sets or suits. Whether you’re preparing to communicate with your team or the world, bring yourself to the table. Share something that matters, something that connects us all, something that heals. That’s what your audience will remember.
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
