• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

poseycorp

powerful counsel | powerful messages | powerful conversations

  • about
    • about poseycorp
    • about lisa
  • services
    • media training
    • presentation skills training
    • keynote doctor
    • executive coaching
    • ready for a deeper dive?
  • clients say
  • tools for you
  • poseyblog
  • let’s talk!

Big ideas, small sentences

Lisa Poulson / July 7, 2020 / Communication, Evangelism, Messaging, Persuasion, Public Speaking /

Communication, Evangelism, Messaging, Persuasion, Public Speaking

poseyblog is trying something new in 2020 – we’re keeping posts under 1300 characters. You can always get more depth and resources in poseycorp’s newsletter – subscribe here!

 

Dominic Walliman’s TEDx Talk Quantum Physics for Seven Year Olds is a great primer on communicating complex concepts. He’s got four best practices – we’ll look at two this week and two next time:

    1. Meet your audience where they are. 

Here’s Walliman: “As a communicator, you must take into account different knowledge levels and backgrounds and set the pace accordingly. Before I give a keynote, I do as much research on my audience as I can to understand their background.” Chris Anderson’s advice is similar: “If you start only with your language, your concepts, your assumptions, your values, you will fail. So instead, start with theirs.”

Yup! Find and use your audience’s vocabulary. Step outside of your cognitive comfort zone and into the minds of your audience!

    1. Don’t lose the plot. 

Walliman suggests you make the most important points and support those insightful points with a few relevant details. Then stop. Chris Anderson says: When you’re introducing a new idea and new vocabulary to an audience, you’ll need to go slower than you would like to go. Step by step really does mean step by step. 

‘Less is more’ – words to live by in communication and fashion. Find the right words and say them. Then stop!

 

Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.

Share
Tweet
Pin
0 Shares

Primary Sidebar

about poseyblog

poseycorp is dedicated to helping innovators and pioneers become great communicators.

tools for you

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!

Click to learn more

Reminder

You are reading poseyblog of your own will and choice. How you read, act on or don’t act on what you read here is up to you. This blog seeks to inform and entertain you. It augments but does not replace professional advice.

Reassurance

poseycorp will not share (or sell) your contact information. We are not responsible for commenters or other third parties here.

Clarity

poseycorp is the legal copyright holder of poseyblog. Contents may not be used, reprinted, or published without written consent.

Let’s Talk!

Schedule a call to explore how Lisa can help you and your business thrive! Inquiries@poseycorp.com

Footer

let’s talk!

inquiries@poseycorp.com

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!
Click to learn more »

© Copyright 2023 poseycorp. All Rights Reserved.

Want communications advice in your inbox twice a month?

Join poseycorp’s newsletter.

You can change these preferences whenever you’d like by clicking the “Update” link at the bottom of any of our emails, or unsubscribe from any mailings at any time. Learn more about our privacy policy here.