poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter – subscribe here.
Every election season we are treated to dozens of examples of how NOT to behave as a spokesperson.
The reporter/debate moderator/town hall participant asks: “Mr. Governor, what do you think of bananas?”
The candidate replies: “My favorite kind of music is classic rock. Here are all of the classic rock songs I love and the classic rock library I founded. I am amazing.”
The reporter/debate moderator/town hall participant is thinking: Why doesn’t this jerk listen to and answer my question?
In media training you learn to pivot or bridge to what you want to talk about. But you MUST be a human. You must acknowledge that you heard the reporter’s question, even if you don’t intend to answer it.
“That’s a complex issue” or “That’s not really how we see it” or “Interesting perspective.” Any of these phrases (and many others) tells the reporter that you heard them.
Then, once you’ve established that you’re a human with good manners, you decide whether you’ll answer the reporter’s question or pivot right to your message.
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.