You’re an authentic, open, relatable person. You love to listen. You are the boss everyone fights to work for. You are the leader every customer trusts. Being a good person is important to you. GREAT.
But if you bring your “nice” mindset to a media interview, you will be a problem spokesperson. Why?
Because you will politely answer every question the reporter asks. You feel super awkward about changing the topic to your message and your agenda.
Because you will repeat what the reporter says in order to bond with her. Once those words come out of your mouth, the reporter can just quote you repeating her language and use that in her story.
Because you will spend five minutes of a 20-minute interview schmoozing, and then only get to 25% of your story during the remaining time.
Being nice is wonderful. In media interviews, you need to be nice and assertive. You need to make sure you tell your story no matter what the reporter asks.
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