In June, we talked about the power of soundbites. They stick in our ears. We can remember them for years. Want to reach into a human’s mind? Use a soundbite!
But what if your message is getting intermediated by AI? If the human is not watching you speak in a room but asking their favorite AI tool for a summary of your content instead? Will their tool of choice surface what you want your prospects, customers, future employees, or partners to see?
An LLM reading a dozen transcripts doesn’t forget anything the way a human does, so a soundbite isn’t a memory aid. An AI tool compresses and selects. Your distinctive, self-contained, brilliant soundbite may indeed lead the summary it surfaces to your true audience: those humans in the previous paragraph.
In a noisy world, to get humans to hear you, you must be distinct, you must distill. Turns out the same qualities apply in a world of machine summarization.
Plus ça change!
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