During 30 years in PR I trained hundreds of spokespersons to talk to the press. As it turns out, the things that good spokespersons do apply equally well to any form of communication. Behold, my favorite spokesperson homilies, with applications for … [Read more...] about My favorite spokesperson homilies
Seven lessons from a seasoned litigation communicator
This week poseycorp’s working remotely at the Utah State Bar Summer Convention in sunny Coronado, California. Mostly because that’s where my Dad is this week, and I want to be where he is! Besides, I like being surrounded by lawyers, having spent a … [Read more...] about Seven lessons from a seasoned litigation communicator
Humans aren’t coin-operated
You are an innovator with a beautiful idea. You have a plan to turn that beautiful idea into a business. Now all you need is a team. So, how do you get the best people? How can you ever afford them?? Money is not the only thing you have to offer … [Read more...] about Humans aren’t coin-operated
Nourish your ecosystem
Every business is an ecosystem. You may have a supply chain, resellers, joint marketing agreements, affiliates in global markets, accountants, creative agencies. You may have a Board and shareholders. At the very least, you have clients or … [Read more...] about Nourish your ecosystem
EVANGELISM???
What is an evangelist really? After all, we’re in business, we’re not at a tent rally! An evangelist is someone who sees and believes in something so much that they spend a ton of energy reaching out to you to help you see and believe in it … [Read more...] about EVANGELISM???
Six Mistakes Lackadaisical Communicators Make
I spend my professional life helping people become master communicators. Usually I focus on what they’re doing right rather than what they’re doing wrong. But there’s still a place for pointing out mistakes to avoid! Therefore, behold, the Six … [Read more...] about Six Mistakes Lackadaisical Communicators Make
Insurmountable Opportunity
It’s amazing to have a great idea and to see a demonstrable market need for it. It’s even more amazing when you see that your idea is unique and well-timed. Even if you are fearless, inspired and energetic in pursuing your brilliant idea, you will … [Read more...] about Insurmountable Opportunity
Two and a half hours for a two sentence e-mail
Last week one of my clients asked for help on a thorny problem that had escalated from annoying to serious since we’d last met. The inciting incident was an e-mail - the latest salvo in a long and unpleasant thread. We needed to respond. We spent … [Read more...] about Two and a half hours for a two sentence e-mail
Powerful communication propels your innovation
If you’re pursuing fundamental innovation you simply can’t do it alone. You need to enlist a team, find allies, win customers, get funding. You must capture the power of communicating well to propel your innovation to the place it deserves. If … [Read more...] about Powerful communication propels your innovation
It’s not possible to be too prepared
There are six things every great communicator does – and this last one, the sixth, may seem prosaic, but you ignore it at your peril! All of your great work comes to naught if you don’t invest seriously in preparation. So many people … [Read more...] about It’s not possible to be too prepared
