So far we know that great communicators have a provocative and useful idea and tell great stories. The third of the six things every great communicator does is develop an audience mindset: it’s not about you, it’s about them! "A speech is a gift, … [Read more...] about A speech is a gift, not a performance!

There are six things every great communicator does – whether you’re giving a huge keynote or trying to run an effective senior staff meeting.  The first: You have a truly provocative, useful idea. What does provocative mean in this context? It … [Read more...] about Alchemic ideas

You don’t have to be Steve Jobs to be a great communicator - every innovator can capture the power of communicating well. And you must! If you want to shape your idea’s destiny, find your eloquence and speak out! There are six basic components to … [Read more...] about Six things every great communicator does

I have met so many really accomplished and talented people who think that they can only be great presenters if they somehow morph into Steve Jobs.  Look, Steve Jobs was a legendary presenter. One of a kind. And that’s the point. There was only one of … [Read more...] about Be yourself. Really.

Every once in a while, you see a brilliant engineer or scientist who is also a natural born communicator. This is rare. More often, if you are exceptional at seeing and solving the world’s biggest problems you prefer to live inside your head. … [Read more...] about Yes you can become a communicator

Welcome to poseyblog! poseycorp is dedicated to helping innovators and pioneers become great communicators. This blog offers ideas and resources to do just that. I’m Lisa Poulson. After 30 years in communications (mostly in PR, mostly in … [Read more...] about Why communicating matters