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Just to be clear, I’ve never said that being a great communicator is easy! It takes focus, time, and dogged commitment to become a great communicator. Sometimes, the energy you need to devote to communicating about something feels like as big a work stream as creating the thing itself. Yup.
Here’s what Neil deGrasse Tyson, one of the great communicators about complex concepts, says: “Given how much thought I give to the universe, the least I can do is think about how to communicate [about it].”
Communication must never be an afterthought, a tack on, an ‘Oops let’s wing it and see what happens!’
Because no matter how brilliant your idea is or how brilliant you might be, getting that spark of inspiration to light in the heads of your audiences isn’t something that happens by accident.
Take the time. Make the effort. Get schooled. Because becoming a great communicator will serve you in every aspect of your business and your life!
Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.
