• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

poseycorp

powerful counsel | powerful messages | powerful conversations

  • about
    • about poseycorp
    • about lisa
  • services
    • media training
    • presentation skills training
    • keynote doctor
    • executive coaching
    • ready for a deeper dive?
  • clients say
  • tools for you
  • poseyblog
  • let’s talk!

A provocative and useful idea

Lisa Poulson / May 3, 2022 / Communication, Innovation, Messaging, Persuasion, Public Relations /

Communication, Innovation, Messaging, Persuasion, Public Relations

Every great communicator has a truly provocative, useful idea. Your delivery is vital, but if you’re delivering boring crap, who cares?? You need an idea that doesn’t just get your audience’s attention. It makes them think, talk, and act.  

A great idea is not derivative. It matters to an audience for whom it will change the way they work or live (or both). It carries a sense of urgency – it has to propagate now! 

Chris Anderson, who runs TED, says: “The only thing that truly matters in public speaking is not confident stage presence or smooth talking. It’s having something worth saying.” 

Something worth saying means something so interesting that your idea provokes: 

  • Attention – The best ideas do more than grab your attention (that’s what cat videos are for)
  • Thought – when someone is truly intrigued by your idea, they start imagining possibilities
  • Discussion – if your idea is so interesting that people can’t contain it in their own heads – if they need to talk about it to other people, you’re getting there 
  • Action – if your idea is so interesting that people who hear about it simply have to act on it – that’s a truly provocative, useful idea. 

Our time is precious. Use it for ideas that matter! 

poseyblog is short. On purpose! You can always get more depth and resources in poseycorp’s newsletter – subscribe here.

 

Your business must scale, and you must scale with it. Great communicators create the change they want to see in the world. poseycorp helps innovators build powerful messages and the skill to deliver them so they can break through the noise and be heard! Click here to receive pragmatic communications advice in your inbox every month.

Share
Tweet
Pin
0 Shares

Primary Sidebar

about poseyblog

poseycorp is dedicated to helping innovators and pioneers become great communicators.

tools for you

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!

Click to learn more

Reminder

You are reading poseyblog of your own will and choice. How you read, act on or don’t act on what you read here is up to you. This blog seeks to inform and entertain you. It augments but does not replace professional advice.

Reassurance

poseycorp will not share (or sell) your contact information. We are not responsible for commenters or other third parties here.

Clarity

poseycorp is the legal copyright holder of poseyblog. Contents may not be used, reprinted, or published without written consent.

Let’s Talk!

Schedule a call to explore how Lisa can help you and your business thrive! Inquiries@poseycorp.com

Footer

let’s talk!

inquiries@poseycorp.com

Get a free copy of Six Things Every Great Communicator Does, a practical guide to help you build essential communications skills so you can create the change you want to see in the world!
Click to learn more »

© Copyright 2023 poseycorp. All Rights Reserved.

DESIGNED BY MEDIABBQ, LLC

Want communications advice in your inbox twice a month?

Join poseycorp’s newsletter.

You can change these preferences whenever you’d like by clicking the “Update” link at the bottom of any of our emails, or unsubscribe from any mailings at any time. Learn more about our privacy policy here.